Integrated Marketing Strategy & Leadership
Set the strategic vision and annual/quarterly marketing plan for Encore.
Own the integrated marketing calendar across all Encore channels.
Partners with brand marketing teams to bring Encore to life through the brands
Champion customer‑first, data‑driven personalization and lifecycle marketing
Omnichannel Campaign Orchestration
Lead cross‑functional campaign development (brief → creative → media →
measurement).
Partner with Brand, CRM, Media, Creative, Product, Retail Ops, Analytics and additional
partners as needed.
Social & Content Leadership
Oversee Encore social channels.
Lead content strategy and editorial calendar.
Integrate relevant trends and cultural moments.
Budget, Vendor & Resource Management
Own operational budget for Encore experiences and campaigns
Manage freelancers, vendors, and external creative partners as relevant
Measurement, Insights & Optimization
Establish KPI dashboards for owned channels and campaigns.
Translate insights into action plans.
Governance & Compliance
Ensure brand, legal, privacy, and compliance standards.
Leadership & Stakeholder Management
Lead, mentor, and develop integrated marketing and studio teams.
Communicate plans and performance to senior leadership
Experience integrated, campaign, brand and event marketing; loyalty or membership
experience required.
Experience leading creative/production operations.
Strong financial and vendor management acumen.
Analytical expertise across marketing KPIs.
Excellent communication and cross‑functional leadership.
Preferred
Retail/multi‑brand experience.
Social Media channel management.
Top Skills
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