Director, Influencer & Partnerships

About Us

Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe® and Soluxe®, custom-developed to support the way kids move, sleep, and grow — because comfort isn't just how it feels, it's how it's made. Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We're excited to be doing this, and we hope you will be too. If our mission resonates, we would love to hear from you!

Location: 

Hybrid out of our brand new, state of the art headquarters in Los Angeles, CA

Visa Sponsorship: 

This position is not eligible for Visa sponsorship.

The Role: 

As the Director of Influencer & Partnerships, you will lead the strategy, execution, and growth of our influencer and partnership programs expanding Little Sleepies' brand reach, deepening community engagement, and driving meaningful business outcomes. You’ll be responsible for building and scaling strong, authentic relationships with influencers, ambassadors, and media partners who align with our values, voice, and aesthetic.

In this highly visible and cross-functional role, you’ll work closely with brand, social, and growth teams to bring compelling campaigns to life across key launches, milestone moments, and high-impact brand initiatives. This role is perfect for a strategic leader who thrives at the intersection of storytelling, community, and performance marketing.

What you’ll do:

• Define and evolve the influencer and partnership strategy to support brand and business objectives across awareness, engagement, and acquisition.
• Lead day-to-day execution of the influencer and ambassador programs—including sourcing, vetting, negotiation, briefing, approvals, and performance analysis.
• Build and maintain strong relationships with influencer agencies, talent managers, and external partners, negotiating contracts and deliverables.
• Own end-to-end campaign execution for product launches, milestone moments, limited-edition drops, and brand partnerships.
• Oversee the influencer budget, ensuring effective allocation of resources to maximize ROI.
• Partner cross-functionally with brand, social, creative, retention, and growth teams to seamlessly integrate & amplify influencer and partnership efforts across marketing channels and campaigns.
• Analyze campaign and program performance, including EMV, engagement, reach, and ROI—providing insights and recommendations to optimize strategy.
• Oversee brand activations, including planning and executing virtual and in-person events with influencers, press, and VIP audiences.
• Stay ahead of industry trends, identifying rising voices, cultural movements, and storytelling opportunities that resonate with our customer and community.

What you’ll bring to the team: 

• 7–10 years of experience in influencer marketing, brand ambassador programs, and public relations preferably within a DTC, lifestyle, fashion, or family-focused brand.
• Proven success scaling influencer programs across tiers (nano to macro), delivering measurable brand and business impact.
• Demonstrated ability to secure high-quality media coverage through strong press relationships and thoughtful storytelling.
• A passion for storytelling, brand building, and community engagement.
• Strategic leadership capabilities with a roll-up-your-sleeves mentality and ability to work hands-on when needed.
• Excellent project management skills and the ability to lead multiple campaigns and partnerships simultaneously.
• Exceptional written and verbal communication skills, with experience developing briefs, pitches, and post-campaign recaps.
• A collaborative and agile mindset. Comfortable working in a dynamic, high-growth, and fast-paced environment.
• A connection to the Little Sleepies mission and the families we serve.

What we’re excited to offer you: 

• Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories
• A supportive environment that fosters and encourages new ideas and innovation
• The opportunity to stock your drawers with Little Sleepies! Free pajamas & Play product when you join (and every year on your work anniversary!) and a generous employee discount all year long to keep you cozy

Benefits

• Health, dental, and vision insurance
• Paid time off, vacation
• Sick days
• Paid holidays
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend
• Internet stipend
• Company discount
• Team building activities
• Company-issued computer

Little Sleepies is an equal-opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.