Director of GTM Strategy

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 10,000+ businesses, including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We've raised $104 million in venture capital following a recent Series C funding round led by Bain Capital Ventures, Bessemer Ventures, August Capital, Amity Ventures, and Ridge Ventures, as well as CEOs from GE, Twilio, Coupa, Toast, and PagerDuty.

What you’ll do:

• Develop and implement scalable GTM strategies that support rapid revenue growth across customer segments.
• Own GTM funnel modeling and monitor performance. Identify opportunities to increase pipeline velocity and sales efficiency.
• Partner with Sales and Marketing leadership to develop market segmentation, ideal customer profiles (ICPs), and territory plans.
• Lead quarterly GTM planning cycles, including territory design, headcount planning, and goal setting.
• Serve as a thought partner to executive leadership on expansion strategy, competitive positioning, strategic bets, and long-term growth planning.
• Create repeatable sales plays and launch go-to-market motions for new product features, pricing models, and market segments.
• Analyze performance data, pipeline metrics, and market insights to inform strategy and improve conversion rates across the funnel.
• Collaborate with leadership on strategic initiatives, such as pricing strategy, sales process optimization, and geographic expansion.
• Collaborate with RevOps to operationalize GTM initiatives and measure impact.

About you:

• 7–10+ years of experience in GTM or Sales strategy in B2B or PLG-based SaaS. Experience in consulting, investment banking, or investing prior to operational experience is a plus as well.
• Proven success leading cross-functional GTM initiatives in a high-growth, fast-changing environment.
• Strong analytical skills with a deep understanding of sales metrics, funnel dynamics, and market data.
• Excellent communication and stakeholder management skills.
• Strategic thinker who thrives in ambiguity and translates ideas into action.
• Experience with tools like Salesforce, HubSpot, Outreach, Tableau, or similar analytics and CRM platforms.
• Knowledge of how to build repeatable systems that drive growth across sales and marketing.
• You think like an owner, balancing big-picture strategy with a strong bias for execution.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe who reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to make the lives of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.