Director of Growth

Location: San Francisco, Los Angeles, or New York City (preferred) 

Future is seeking a results-driven Director of Growth to lead our member acquisition efforts. Reporting to the VP of Marketing, this role is critical to scaling Future’s business through paid performance marketing, lifecycle marketing, and product-led growth strategies. You’ll be responsible for ensuring that our entire growth funnel - from awareness through conversion - is optimized. You will oversee a team of marketing, product, and design leads, as well as key agency partners. Collectively, you’ll design, execute and optimize campaigns that drive measurable growth. Additionally, you will collaborate closely with cross-functional partners across Finance and Engineering.

What You’ll Do:

• Strategic leadership of Future’s overall DTC growth strategy, looking across paid and owned channels to develop an efficient, dynamic, and constantly improving growth engine.
• Performance Marketing: Develop, execute, and optimize paid marketing campaigns across channels like social, search, display, and emerging platforms to drive customer acquisition and ROI.
• Lifecycle Marketing: Design and implement strategies to improve conversion rates, retention, and customer lifetime value through email, SMS, push notifications, and other channels.
• Product-Led Growth: Collaborate with Product teams to identify and execute growth opportunities within the product experience, including referral programs, onboarding flows, and upsell initiatives.
• Own the design execution of A/B and/or multivariate tests across our marketing, signup and onboarding flows, leveraging quantitative and qualitative data to inform decisions.
• Deep fluency in CAC and LTV, with the ability to bring a strategic point of view on the right investment and efficiency levels for a highly dynamic business.
• Team Leadership: Lead and mentor a team of performance marketing channel managers, ensuring consistent execution and optimization of campaigns.
• Agency and Affiliate Management: Manage relationships with external agencies and oversee affiliate marketing programs, ensuring alignment with Future’s goals and maximizing their contributions to growth.
• Cross-Functional Collaboration: Partner with Finance to develop and track budgets and forecasts and with Product to align on initiatives that drive growth.
• Data-Driven Decision Making: Analyze campaign and funnel performance data to identify insights and opportunities for improvement. Use data to inform strategies and communicate results to stakeholders.

What We’re Looking For:

• 10+ years of experience in growth marketing, with a strong track record in paid performance marketing and lifecycle marketing, with a strong track record in paid performance marketing and lifecycle marketing.
• Proven success driving growth for DTC and subscription-based businesses.
• Deep understanding of key performance marketing platforms, tools, and techniques, including Facebook Ads, Google Ads, programmatic display, and analytics tools.
• Experience with lifecycle marketing platforms (e.g., Iterable) and CRM strategies.
• Knowledge of product-led growth strategies and working with Product teams to unlock acquisition and retention opportunities.
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
• Exceptional communication and collaboration skills for working cross-functionally with Finance, Product, and Marketing teams.
• Leadership experience with a track record of building and mentoring high-performing teams.
• Passion for fitness, health, or wellness is a big plus!