Director, Growth & Media

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Director, Growth & Media will play a pivotal role in a) elevating Mattel as a consumer-facing Masterbrand (30%) and b) launching new brands under Innovation Venture (70%) the team responsible for launching breakthrough ideas – new brands, new business models and new ways to play. 

The Director, Growth & Media is accountable for turning creative ambition into measurable revenue impact. This role owns creative activation, media strategy, and new channel development to deliver cultural breakthrough and accelerate growth across Venture initiatives. The Director defines the growth strategy, builds the activation engine, and ensures ideas break through culturally and scale commercially.

This role operates at the intersection of brand, culture, media, and distribution, translating insight into action and experimentation into repeatable growth models and new audience development. Success requires strong judgment, speed, and a clear bias toward outcomes.

This role reports to the Sr. Director, Head of Brand Marketing – Mattel Masterbrand & Innovation and partners closely with Brand Creative, Regional Marketing, Design, Operations, and external agencies and partners.
 

What Your Impact Will Be: ​​​​​​​

Growth Strategy & Creative Activation

• Define and own the growth strategy across Venture brands and Mattel Masterbrand initiatives, with clear hypotheses tied to revenue, audience expansion, and brand relevance.
• Lead creative activation that drives cultural breakthrough—setting the standard for how Venture ideas show up in the world.
• Translate brand and product strategy into high-impact creative narratives, launches, and moments.
• Ensure creative work is insight-led, distinctive, and designed to perform across channels.

Media & Channel Innovation

• Own media strategy across paid, earned, and emerging channels, with a focus on efficiency, learning velocity, and scale.
• Identify, test, and operationalize new growth channels (e.g., creators, platforms, partnerships, experiential, commerce adjacencies).
• Build repeatable playbooks from test-and-learn activity; shut down what doesn’t scale.
• Partner with regional and commercial teams to ensure channel strategies convert demand into revenue globally.

Revenue Growth & Performance

• Be accountable for growth outcomes—revenue contribution, pipeline expansion, and return on marketing investment.
• Establish KPIs, dashboards, and operating rhythms that link creative and media activity to business performance.
• Use data, experimentation, and foresight to continuously refine growth strategy.
• Leverage cultural insights to inform design and product strategy, creating an iterative and always-on cycle.

Leadership & Cross-Functional Influence

• Act as the growth lead across initiatives, aligning brand, product, media, and commercial teams around a shared growth agenda.
• Set clear direction, make trade-offs, and unblock teams to maintain momentum.
• Partner externally with agencies, platforms, creators, and partners to extend capability and reach.
• Build organizational muscle in modern growth thinking—raising the bar for how Mattel activates and scales innovation.

What We’re Looking For:

• Bachelor’s degree required; MBA a plus.
• 12+ years experience across growth marketing, brand activation, media, or commercial strategy—preferably in consumer, entertainment, or culturally driven categories.
• Fluency in modern media, creator ecosystems, and emerging platforms.
• Proven track record of driving revenue growth through creative activation and channel innovation.  Ability to build trust with both creative and analytical stakeholders.
• Strong strategic instincts paired with operational rigor and follow-through.
• Demonstrated ability to lead through ambiguity, make decisions, and drive outcomes.
• Executive-level communication and presentation skills.
• Drawn to and excels in fast-moving, build-as-you-go environments

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy