The Director of Growth & Acquisition Marketing will develop and execute performance marketing strategies to drive customer acquisition and growth at Minted. This position requires leading a marketing team, managing agency relationships, and collaborating cross-functionally to identify growth opportunities.
The Role:
Minted is seeking an experienced and dynamic marketer to accelerate the significant impact performance marketing has on the growth trajectory of the business. You will be responsible for developing innovative approaches to acquire new customers across all of Minted’s categories. This is a unique opportunity for a strategic, analytical marketer to build on Minted’s strong marketing foundation and introduce new ideas that take Minted to the next level. This role reports to Minted’s VP of Marketing.
You will:
- Own all aspects of performance marketing: develop strategies and plans to drive near-term new customer acquisition and build a foundation for healthy growth into the next decade.
- Identify and drive new game-changing marketing opportunities to further scale the business and improve efficiencies.
- Develop new and comprehensive approaches to measure the effectiveness of all marketing initiatives, in partnership with Minted’s Analytics team.
- Manage and drive continuous improvement of day-to-day performance management and reporting.
- Lead a team and manage multiple agency relationships; hire, manage, and develop best-in-class marketers.
- Create broad visibility into marketing learnings and impact; develop organization-wide understanding of and enthusiasm for the strategic impact your team delivers to the business.
- Work cross-functionally with category general managers, product, engineering, creative, and analytics to unlock new growth opportunities.
You are:
- At the forefront of marketing trends, AI search, and emerging media opportunities.
- You are eager to find new ways to grow the business and have your finger on the pulse of the marketing landscape and eCommerce industry.
- A strategic, consumer-centric thinker.
- A superb strategist who has proven the ability to identify opportunities and a sound strategic path to achieve them.
- Results-oriented. You dig into the details and focus on what truly matters.
- Most comfortable in work environments that are data-driven, outcome-oriented, and merit-based, and are highly motivated by goal accomplishment.
- An outstanding communicator. You can distill vast sets of data into key themes or learnings, and succinctly and convincingly communicate these to stakeholders in a way relevant to each stakeholder.
- Receptive to change. You are flexible, adaptable, innovative, and open in response to competitive pressure and market change.
- Strong cross-functional and team leader, fun to work with and for, effective in influencing and coaching others, and collaborating with them to create phenomenal results.
You have:
- 10+ years of world-class expertise in performance marketing (including search, display, paid social, and affiliate) and media planning.
- An understanding of the TV & streaming media landscape.
- Deep understanding of the search landscape (SEM, SEO, GEO)
- Experience with running other acquisition channels like Affiliates, Programmatic Display, Paid social, etc.
- An extremely high analytical capability complemented by a strong brand sensibility.
- Strong track record of building, managing, and mentoring high-performance teams.
- You have a high bar for talent and will continuously raise the bar at Minted.
- Bachelor’s degree required, MBA preferred
Compensation:
The compensation range for the role applies to employment offers from Minted. Our employment offers fall between the minimum and midpoint of the range to allow for continued salary growth during your employment at Minted. The upper half of the range accommodates this growth and supports our intention to create an environment that encourages lasting relationships between Minted and our employees.
Geo Base Full Salary Range 0 - Includes SF Bay Area $176,534 - $231,700
Geo Base Full Salary Range 1 - All non-SF CA, DC, NY - $162,411 - $213,164
Geo Base Full Salary Range 2 - Includes CO, IL, MA, MD, NJ, OR, RI, TX, VT, VA, WA - $150,054 - $196,945
Geo Base Full Salary Range 3 - Includes AL, AK, AZ, AR, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, ME, MI, MN, MO, MS, MT, ND, NE, NM, NV, NH, NC, OH, OK, PA, SC, SD, TN, UT, WI, WV, WY- $137,696 -$180,726
Salaries will vary based on various factors, including but not limited to professional and academic experience, associated job responsibilities, and/or other business or organizational needs.
This role is eligible for an annual performance bonus and stock options.
Benefits:
Benefits will be effective on the first of each month following your initial hire date.
- Medical, Dental, and Vision Benefits
- Employer Funded Health Savings Account
- 10 Paid Holidays
- Paid Time Off and Sick Leave
- Paid Parental Leave
- Monthly Gym/Wellness Reimbursement
- 401(k) retirement savings plan
- Employer Funded Commuter Benefits
- Employee Discount
- Friends and Family Discount
DISCLAIMER:
We verify identity at the start of interviews to ensure fairness and security. We reserve the right to withdraw candidates who misrepresent their identity, experience, or qualifications at any stage of the process.
Notice of AI Use in Employment Decisions:
We use AI-powered tools, including Brainner AI, to support our hiring and employment processes. These tools help assess job-related qualifications and improve efficiency, but all decisions involve human review.
About Minted:
Artists shape culture. They spark conversation, create connection, and bring beauty into the world. Minted is where they come together to reach further. Our marketplace empowers a thriving community of independent artists to sell and scale their work. We nurture self-expression, cultivate community, and bring the best in visual art to a global audience.
We’re building a new way to discover the world’s best creative talent. We’re here for the emerging talent ready to take off, the local favorites ready to grow, and the established artists ready to dream bigger.
At Minted, our people don’t just believe in the power of art–we live it. We have our finger on the pulse of what’s new and now. We’re obsessed with great design, art, and interiors. We’re in galleries, at fairs, and constantly finding inspiration online. We seek undiscovered talent that deserves to stand up and stand out. We connect with artists that have something to say, and we collaborate to amplify their work. The Minted community’s art, stationery, and textiles products have reached over 75 million homes worldwide.
Our marketplace brings the best in independent design to consumers everywhere. We recognize the challenges independent artists face, and we leverage our resources to level the playing field and create a platform that gives artists the freedom to develop their craft and grow their business.
We are headquartered in San Francisco, CA and currently employ 350+ full-time employees, plus additional temporary workers during the holiday season. We have raised over $300M from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners. Angel investors include Marissa Mayer, Jeremy Stoppelman, Julia & Kevin Hartz, Yishan Wong, and more.
Minted is an Equal Opportunity Employer committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider all qualified applicants for employment in accordance with all state, local, and federal laws. Minted participates in the E-verify program.
How Our Process Works:
Minted uses technology and innovative practices to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships.
Top Skills
Affiliate
Display
Geo
Paid Social
Performance Marketing
Search
Sem
Seo
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