Director, Go-To-Market, UCANZ

We're looking for a strategic, growth-minded leader to drive expansion across the US, Canada, Australia, and New Zealand (UCANZ). In this high-impact role reporting to the VP of GTM & Planning, you'll shape and execute go-to-market strategies and partnerships that drive subscriber and revenue growth across the region.

As the Head of GTM & Partnerships Marketing, UCANZ, you're analytical, collaborative, and tuned in to the region's media, business, and cultural landscape. You'll be a trusted advisor to leadership and lead a focused team working to expand our reach and grow our fan base across UCANZ

• Lead GTM strategy and execution across UCANZ, covering Crunchyroll's owned platforms and key partners
• Translate regional goals into market-specific plans across content, product, marketing, and partnerships
• Drive major launches, campaigns, and strategic deals with telcos, retailers, and payment providers
• Guide local partnerships and ensure seamless execution of regional initiatives
• Develop full-funnel campaign strategies in collaboration with Lifecycle, Content, and Paid Media teams
• Manage media budgets and test campaigns to maximize top-of-funnel growth
• Leverage local insights to optimize messaging, targeting, and timing
• Provide local insights to inform content and product decisions
• Set KPIs, measure impact, and consolidate market performance data
• Partner with Strategy and Finance teams on subscriber targets and growth planning
• Collaborate with global teams to coordinate launches and regional growth initiatives
• Lead Regional Growth Summits and cross-functional planning efforts
• Build and mentor a focused team of Partnership Marketers and GTM Strategists

• 10+ years in consulting or strategy, with hands-on experience in OTT, global entertainment, or consumer tech
• Deep understanding of the US, Canada, Australia, and New Zealand media markets (including non-English-speaking audiences)
• Experience launching and scaling go-to-market strategies in high-growth environments
• Strong skills in business planning, financial modeling, and data-driven decision-making
• Comfortable working across time zones and collaborating with global teams
• Clear, confident communicator and cross-functional team leader
• Passion for anime, entertainment, or pop culture is a big plus

Crunchyroll's expansion is fueled by both domestic and growing international efforts. The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans that increase growth across Crunchyroll's owned and operated (O&O) platforms and high-profile third-party distribution partners.

Our mission: delight anime fans worldwide, expand our footprint, boost brand awareness, and make Crunchyroll synonymous with anime everywhere. The GTM & Planning team is an necessary part of the Growth & Planning performance marketing organization.

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid