Director, Global Programmatic Media

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

About the Role:

Alteryx is seeking a Director of Programmatic Media to lead our digital advertising strategy across global markets. In this role, you’ll own the vision and execution of programmatic, ABM, and performance-driven campaigns that generate demand, accelerate pipeline, and cement Alteryx’s position as the leader in AI and data analytics.

You’ll partner with product marketing, sales, and regional teams to deliver campaigns that cut through the noise and connect with enterprise decision-makers worldwide.

What You’ll Do:

• Set the global digital strategy with a focus on programmatic, paid media, and search.

• Drive end-to-end campaign execution—from targeting to optimization to reporting—always with a focus on pipeline growth and ROI.

• Champion a data-first approach, leveraging analytics, attribution, and advanced targeting to maximize impact.

• Experiment with emerging platforms, tools, and formats to keep Alteryx on the cutting edge of B2B SaaS marketing.

• Align digital initiatives with go-to-market priorities, ensuring messaging resonates with enterprise audiences.

• Build and mentor a world-class digital team, fostering collaboration, innovation, and continuous learning.

• Influence global marketing strategy as a senior leader, making digital a primary growth driver for the business.

What We’re Looking For:

• 10+ years in digital marketing within B2B SaaS.

• Deep expertise in programmatic advertising, demand generation, and ABM.

• Proven success leading global, multichannel campaigns that deliver measurable pipeline and revenue.

• Strong command of analytics, attribution, and digital marketing technologies (DSPs, DMPs, marketing automation, CRM, etc.).

• Inspiring leadership style with experience scaling global teams.

• Exceptional communicator and collaborator who can influence at every level.

• Passion for innovation and staying ahead of digital marketing trends.

Why Join Alteryx?

• Lead digital marketing at the global scale for a category-defining SaaS leader in AI and data analytics.

• Work in a culture that rewards innovation, experimentation, and measurable impact.

• Collaborate with diverse teams worldwide, driven by curiosity and creativity.

• Enjoy competitive compensation, benefits, and opportunities for career growth.

Compensation:

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.

The salary range for this role in the United States is $183,125 – $212,000.

Employees may also be eligible for a wide range of other benefits, such as a bonus or commission, medical, retirement, financial, wellness, time off, employee discounts, and others.

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.