Director, Global PR, Talent, & Partnerships

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Director of Global PR, Talent & Partnerships
Reports to:  Sr. Director of Global Brand Communications
Location:  LA or NYC

The Role

UGG is seeking a dynamic and visionary Global Director of PR to lead the brand’s global communications
efforts. This role will be responsible for driving brand heat, crafting compelling storytelling, and building
high-impact partnerships that elevate UGG’s presence across global markets. As a key leader within the
brand, you will spearhead strategic PR initiatives, manage global talent relationships, and lead
partnership and collaboration efforts that resonate with our target consumer.
 

This role is critical for driving brand heat and developing and executing PR strategies that elevate
UGG’s brand visibility, cultural relevance, and storytelling across fashion, lifestyle, and footwear
industries. The ideal candidate will also spearhead efforts to integrate UGG into key cultural moments
and industries, positioning the brand at the intersection of fashion, sports, music, and the arts.
 

The Director of PR will identify and cultivate product, purpose and cultural partnerships that embed UGG into pop culture, manage PR agencies globally and regionally, and drive media relations strategies that advance the UGG brand image. This role will also lead global asset creation and coordinate with regional teams to maintain consistency while tailoring strategies for local markets.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact
 

The primary functions of this role, include but are not limited to:

• 1. Develop and implement global PR strategies to amplify UGG’s brand visibility, securing impactful media coverage across fashion, lifestyle, and entertainment outlets.
• 2. Identify and develop strategic product and entertainment partnerships, placing UGG at the heart of cultural moments within fashion, sports, music, and the arts.
• 3. Develop and execute editorial strategies that showcase UGG’s brand storytelling across fashion, sports, music, and the arts, enhancing the brand's cultural relevance
• 4. Oversee global talent partnerships, identifying and cultivating relationships with VIPs,
  influencers, brand ambassadors.

Who You Are

• Strong media relationships across fashion, sports, music, and arts industries, with a deep
  understanding of the global media landscape.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Passion for storytelling, culture, and advancing brand relevance through innovative PR strategies.

We’d love to hear from people with

• Bachelor’s degree in PR, Communications, Marketing, or a related field.

• 10+ years of experience in public relations, media relations, and partnerships within fashion,

entertainment, or related industries.

• Proven track record of managing PR agencies and developing successful global PR campaigns.

• Strong media relationships across fashion, sports, music, and arts industries, with a deep

understanding of the global media landscape.

• Excellent leadership, communication, and cross-functional collaboration skills.

• Passion for storytelling, culture, and advancing brand relevance through innovative PR strategies.

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

$190,000 - $205,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location (or specific non-CA remote location). Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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