Director, Global Futures, CRO and Ad Ops

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
We're looking for a strategic, analytical, and technically fluent marketing leader to drive the future of AI innovation, conversion optimization, and ad operations excellence across the organization.
As the Associate Director, Futures (AI Tools), CRO, and Ad Operations, you will define and operationalize the AI strategy and technology roadmap that powers the next generation of marketing performance. You'll lead three interdependent workstreams:

• Futures (AI Tools) - evaluation, rollout, and enablement of marketing AI systems.
• CRO (Conversion Rate Optimization) - experimentation frameworks and UX performance.
• Ad Operations - infrastructure, tagging, and campaign governance.

You'll connect strategy to execution by embedding automation, efficiency, and intelligence into every stage of the marketing lifecycle - from creative production to lead attribution.
This role is based in San Francisco.
Responsibilities:

• Lead the AI marketing tools strategy, centralizing evaluation, identification, and rollout of AI and automation technologies across Performance Marketing, Creative, and Analytics.
• Create a systematic evaluation framework for emerging AI tools (e.g., ChatGPT, Midjourney, Runway, Firefly, Mutiny, Dynamic Yield, Jasper, Descript, Synthesia, etc.) based on ROI, scalability, security, and integration readiness.
• Build and maintain a central repository and roadmap of approved AI tools - ensuring efficiency, compliance, and alignment across global teams.
• Partner with Engineering, IT, and Legal to assess integration feasibility, data governance, and vendor due diligence.
• Drive AI tool implementation and training - creating playbooks, workflows, and enablement materials for marketing teams.
• Measure adoption, performance, and impact of AI-enabled initiatives on creative velocity, testing output, and pipeline results.
• Own the global CRO framework, driving measurable improvements in CVR, CAC, and pipeline through structured experimentation.
• Oversee landing page testing, personalization, and UX optimization.
• Partner with Web Engineering and Product Marketing to ensure alignment between campaign messaging, landing experience, and conversion flow.
• Build a global repository of CRO test learnings and implement scalable frameworks across regions.
• Align CRO initiatives with AI experimentation - leveraging AI to automate hypothesis generation, content iteration, and audience segmentation.
• Lead Ad Operations excellence, ensuring clean, automated, and compliant campaign execution across all paid media platforms.
• Manage tracking, pixel governance, and UTM frameworks, ensuring end-to-end attribution integrity across Google Ads, LinkedIn, Meta, and programmatic channels.
• Partner with RevOps, Analytics, and MarTech to integrate CRM (Salesforce, Marketo) with ad platforms for offline conversion imports and lead-source accuracy.
• Build automation and QA frameworks that ensure flawless execution and reduce manual overhead.
• Standardize campaign setup, naming conventions, and reporting structures across global teams.
• Manage a cross-functional team spanning AI innovation, CRO, and Ad Operations specialists.
• Partner with Global Performance Marketing, Lifecycle, and Creative teams to identify where AI and automation can drive measurable gains.
• Collaborate with Data Science, Engineering, and MarTech to align AI integrations with analytics infrastructure.
• Communicate program impact and insights to executive leadership with clarity and rigor.
• Serve as the internal evangelist for AI and automation, fostering a culture of experimentation, technical curiosity, and operational excellence.

Who you are
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:

• 10+ years of experience in Performance Marketing, Marketing Operations, or CRO, ideally in B2B SaaS or fintech.
• Demonstrated success building or leading AI enablement programs within marketing organizations.
• Deep understanding of marketing infrastructure, tracking, and data pipelines.
• Proven ability to translate emerging technologies into measurable operational or revenue outcomes.
• Strong leadership, stakeholder management, and program governance skills.
• Bachelor's or Master's degree in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics.

Preferred qualifications:

• Experience managing global evaluation and rollout of martech or AI systems.
• Familiarity with data privacy, security, and AI governance frameworks.
• Advanced understanding of creative automation and dynamic content testing.
• Ability to synthesize technical, operational, and strategic perspectives into clear direction.

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.