Director, Global Digital Marketing

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports, and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have the determination to work at 2K, we encourage you to apply!

What We Need

2K is looking for a Director, Digital Marketing, to join the publishing team focused on a new AAA IP. Reporting to the Vice President of Integrated Marketing, you will play a crucial role in defining strategy and leading a team of Social, Community, and Creator marketing experts throughout the lifecycle of our new game.

Representing the “voice” of our player, be responsible for fostering deep relationships with our future players, increasing understanding of player needs across the business unit to influence current and future product and marketing roadmaps. Develop and implement platform-specific global social, community, and creator strategies based on player needs to increase our presence across social channels, increase cultural relevance for our game & brand, and promote positive sentiment and growth for our player communities.

This role takes ownership of setting and reporting our social and community critical metrics and requires a deep understanding of and ability to report on player needs. Strong cross-functional collaboration and project management skills, as well as the ability to optimize workflows to ensure projects are delivered on time and within budget. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role. 

What You Will Do

Digital Marketing

• Lead and develop campaigns as the driver of our Digital Marketing team, which will include social, community, and creator marketing leads working as one multidisciplinary team within Integrated Marketing.
  
• Drive long-term planning and execution for forward-thinking strategies, both for annual campaigns and 365 brand building.
  
• Serve as the Digital Marketing expert, collaborating with cross-functional teams to prioritize and streamline efforts while managing expectations, timelines, and needs of the team to execute social, community, and creator workstreams properly.
  
• Thoughtfully steer and build campaigns from audience insights that align with our identified target audiences.
  
• Set KPIs, benchmarks, metrics that matter, goals and objectives for all campaigns in partnership with our insights team.
  
• Manage and optimize campaign reporting and tracking, building dashboards and effective workflows for the team to streamline reporting.
  
• Oversee and steer creative ideation and social content development needed to launch best-in-class campaigns.

Leadership, Collaboration, and Communication:

• Be an impactful and influential partner cross functionally, building the credibility to add value to the product and business strategy, as well as negotiate the best for our players
  
• Create an environment that inspires and empowers the team to do their best creative thinking and work
  
• Define resourcing needs and act as hiring manager for additional social, community, and creator resource needs for the team.
  
• Lead and grow your team, further developing roles and responsibilities to ensure clarity, as well as career development plans and OKR’s for the team.
• Regularly partner, present and report to studio leadership and 2K stakeholders on Digital Community Marketing strategies, plans, findings, results and recommendations that influence product and marketing roadmaps in service of our players.
• Oversee and/or direct the tasks and progress of both direct and indirect reports, conducting meetings to touch base, observe, and guide team production as necessary.

What Will Make You a Great Fit

• A proven track record (8-10+ years) as a Global Digital, Social, Community, or Creator/Influencer Marketing leader in live service games.
• An expert in social marketing and community management, skilled at crafting integrated social and community marketing strategies across all channels and touchpoints, including owned, partner earned, and paid channels.
• Strong knowledge and proficiency with social and community publishing and reporting tools, with a keen sense of what, why and how metrics need to be delivered on.
• Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.
• Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, as well as present to both peers and reports, and company leadership.
• Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate.
• A strong leader who can make critical decisions quickly, while taking a measured approach to risk, and be willing to have the hard conversations when needed.
• Flexibility and the ability to pivot directions when needed.
• Good taste in content and an eye for which creators/influencers and content will move the needle, on and off our social channels.
• Extensive knowledge of a wide array of gaming genres and communities.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. 

The base pay range for this position in California at the start of employment is expected to be between $160,000 and $220,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.