Lead and scale the Outside Sales Representative team, implementing strategies for recruitment, training, performance management, and territory design to drive market penetration and efficiency.
The role:
Curri is seeking a Director of Field Sales to lead, scale, and professionalize our Outside Sales Representative (OSR) organization. This role will transform a growing team into a high‑velocity, highly efficient, 40+ person field sales engine responsible for driving rapid market penetration and new booking location growth. You will own the strategic, operational, and leadership foundations that enable Curri to expand its footprint nationwide and consistently deliver predictable, high‑volume results.
What you will do:
- Scaling & Team Growth: Design and execute the hiring, onboarding, and training strategy required to scale the OSR team from 13 to 40+ sales reps within the next 12 months.
- Operational Excellence: In partnership with RevOps, implement a standardized field sales playbook and enablement program that drives consistent activity and conversion rates.
- Performance Leadership: Manage and mentor OSR Leads/Managers, establishing KPIs and accountability structures that ensure the team consistently hits daily, weekly, and monthly performance targets.
- Cross‑Functional Alignment: Serve as the primary liaison between OSR, RevOps, Account Management, Enterprise Sales, and Marketing to ensure seamless execution and shared market strategy.
- Strategy Ownership: Own territory design, incentive structures, and ongoing improvements to Curri’s transactional sales motion to support long‑term scalability.
What you need to have:
- 7+ years of experience scaling and leading high‑volume, field‑based sales teams.
- Demonstrated expertise managing transactional sales motions with high daily activity (visits, meetings, signups).
- Extensive experience partnering with RevOps to define KPIs, reporting structures, and sales tooling.
- Proven ability to develop, coach, and mentor sales leaders while fostering a high‑energy, performance‑driven culture.
- Ability to operate as a change agent—implementing new processes, systems, and training programs with urgency and buy‑in.
Bonus points for:
- Prior experience in a company that scaled its sales force from a small team to over 100+ reps.
- Experience in logistics, supply chain, construction, or adjacent industrial industries.
- Expertise in designing and managing complex field‑based incentive and compensation plans.
- Experience running an OSR team that sells consumption‑based products (no contracts).
What is in it for you?
- Opportunity to build and scale a foundational revenue engine that directly shapes Curri’s market expansion.
- Significant ownership over strategy, execution, team design, and performance outcomes.
- High visibility with Curri’s leadership and cross‑functional teams.
- Competitive salary, equity compensation, and full benefits including health, dental, vision, and 401K.
- Remote‑friendly culture built on autonomy, trust, and meaningful impact.
- A mission‑driven environment where your leadership directly advances Curri’s growth trajectory.
We are Curri and our mission is to be the way the world delivers construction and industrial supplies. Curri provides on‑demand, last‑mile logistics for construction and adjacent industries with our nationwide fleet of cars, trucks, and flatbeds. Curri was founded in 2018 and was part of the YC S19 Batch. Our fast‑growing startup operates remotely with over 100 employees across the United States. We're solving a massive global challenge of inefficiency in the construction industry through innovative technology and AI‑driven solutions. We imagine a world of efficient construction sites resulting in a net win for the entire world. Learn more at curri.com.
Curri Los Angeles, California, USA Office
Los Angeles, CA, United States, 93001
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