Director, Field Marketing - Pioneer

Where Conviviality is at work.  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in Texas, is $115,280.00 to $144,100.00. The range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary:
Are you ready to shape the future of local marketing at Pernod Ricard USA? As Director of Field Marketing, you’ll lead a team of regional experts to drive market-level activation strategies and commercial planning. This role is central to our media-to-shelf transformation, ensuring national brand programs are locally relevant and commercially impactful. You’ll be the voice of the market, translating insights into action and driving profitable growth, household penetration, and brand love across our portfolio.

Who will love this job

A strategic marketing leader who thrives in a cross-functional, fast-paced environment. Someone who is passionate about localizing national brand strategies and empowering teams to deliver results. A collaborative communicator who can balance creativity with commercial rigor. If you’re entrepreneurial, people-focused, and energized by market-level influence, this role is for you.

Major Responsibilities / Accountabilities

Local Activation Strategies & Market Programs

• Provide input through a local lens to inform program and campaign development.

• Develop and communicate activation strategies based on division/geographic priorities.

• Ensure assets provided to Sales are fit for field purpose and support portfolio strategy execution.

• Oversee localization and customization of national programs.

• Assess and approve locally initiated programs where national programs do not meet market needs.

Customer & Distributor Sell Decks

• Ensure quality delivery of sell decks with clear objectives, local insights, and media support.

• Translate and communicate brand standards effectively to field, customers, and distributors.

Program Input, Feedback & ROI

• Provide local market insights during annual planning and program briefing.

• Ensure all programs have commercial objectives and ROI evaluations.

• Offer ongoing feedback to brand and channel marketing teams on program impact.

Local Market Connection

• Maintain top-to-top connections with Division GMs and distributor management.

• Ensure Field Marketing Managers gather and share market intelligence.

• Contribute to division/local market planning processes.

Talent Development & Culture Cultivation

• Lead and mentor Field Marketing Managers, supporting career growth and objective achievement.

• Demonstrate leadership aligned with PR USA’s core values: collaboration, growth mindset, agility, results, and consumer centricity.

What’s in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Required qualifications

• Bachelor’s degree – preferably in Marketing or Business Administration with a concentration in Marketing.

• 10–15 years of experience in marketing, trade/retail management, or brand roles with exposure to brand building and sales.

• Proven ability to create local activation strategies and drive commercial planning.

• Strong leadership, analytical, and interpersonal skills.

• Willingness to travel up to 30%.

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life. 

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.  

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details. 

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.  To request reasonable accommodation during the application process, contact us at [email protected].

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