Director, Digital Products

At MTM Health, we are not just colleagues; we are collaborators on a shared mission; communities without barriers. We have exciting opportunities to join our growing team where your work has a direct impact on the communities we serve. Our company culture is one of innovation, collaboration, and growth. If you are passionate, driven, and ready to join a team where your work will directly transform and shape our industry, then we want to talk to you!

What will your job look like?

The Director, Digital Products will lead and oversee MTM’s digital product and therapies product portfolio.   The Director, Digital Products will ensure MTM’s digital ecommerce consumer product will attract, engage, capture and retain consumers while strengthening our brand and boosting sales.  This role will also work internally to drive strategy, acting as a mediator between the consumers and technical teams, communicating consumer needs and translating those needs into new product features to build, develop and market the best solutions for the identified consumer market.   
Additional programs being managed by this role include but are not limited to therapies and Wanda.   The Director, Digital Products will recruit, credential, and contract with providers of specialized services and connect the consumers and health plan members with a fully credentialed provider.

Location: This is a Hybrid role if located within 40 miles of an MTM office location.

What you’ll do:

• Develop innovative customer-centric ecommerce product solutions grounded in a deep understanding of target population and customer needs online via website and mobile app
• Manage a portfolio of Digital product(s) in accordance with strategic enterprise-wide objectives
• Lead vision while improving user website and app experience, functionality, and usability resulting in improved user experience, greater monetization, conversion, and retention
• Collaborate to develop Agile execution of the product roadmap inclusive of business case, prioritization, release planning, user stories and product specifications, experience design, and rapid delivery
• Foster partnerships with cross-functional team of engineers, editors, designers/UX/UI, marketers, SEO specialists and QA engineers to ensure understanding of product specification, to assess appropriate level of effort and integrations to deliver impactful, quality, on-time outcomes
• Develop and execute A/B and MVT tests and optimization for e-commerce website and mobile platforms; designs insightful tests (test length, KPIs, AB test vs. MVT etc.) that adhere to testing best practices
• Collect, analyze, and synthesize key markets, buyer, product, and competitive insights and trends from multiple sources to develop insightful recommendations and properly position products
• Lead product marketing strategies (pricing, advertising, product launching); craft compelling messages across marketing channels (landing pages, ad campaigns)
• Prepare product presentations for both internal teams and external business partners
• Build and maintain rapport with both internal and external stakeholders inclusive of partner integrations and relationships
• P&L accountability for Operations and Product performance
• Work with operational team members to ensure consumer and health plan member satisfaction and repeat usage
• Manage client relationships including Quarterly Business Reviews, regular scheduled meetings, reporting, and escalations

What you’ll need:

Experience, Education & Certifications:

• College degree
• 5+ years’ experience in an operational or product management role
• 2+ years’ experience creating presentations and presenting to external stakeholders
• Solid understanding and experience with consumer ecommerce products

Skills:

• Strong business and financial acumen
• Versed in digital product development including product strategy, positioning, marketing and competitive product analysis/assessments
• Has a passion for responding to ecommerce market trends and demands including product development, marketing, and pricing strategies
• Strong business judgement and creative problem-solving skills
• Analytical mind and strong quantitative skills
• Ability to work both independently and collaboratively
• Ability to navigate & influence internal management-level stakeholders
• Excellent communication skills with the ability to express complex topics clearly and easily
• Ability to present to all levels of the organization as well as external stakeholders
• Technology familiarity, a plus
• Excellent problem-solving skills with the ability to anticipate and resolve problems
• Familiar with marketing tactics/techniques; integrated marketing campaigns, SEO, grassroots, key partnerships, etc.
• Working knowledge of web analytics tools (Google Analytics, Web Trends)
• Keen eye for detail
• Creativity

Even better if you have...

• Experience managing third party partnerships and integrations a plus
• Account manager experience strongly preferred
• Experience in Digital Product Management, strongly preferred

What’s in it for you:

• Health and Life Insurance Plans
• Dental and Vision Plans
• 401(k) with a company match
• Paid Time Off and Holiday Pay
• Maternity/Paternity Leave
• Casual Dress Environment
• Tuition Reimbursement
• MTM Perks Discount Program
• Leadership Mentoring Opportunities

Salary Min: $90,720

Salary Max: $136,080

This information reflects the base salary pay range for this job based on current national market data. Ranges may vary based on the job's location. We offer competitive pay that varies based on individual skills, experience, and other relevant factors. We encourage you to apply to positions that you are interested in and for which you believe you are qualified. To learn more, you are welcome to discuss this with us as you move through the selection process.

Equal Opportunity Employer: MTM is an equal opportunity employer.  MTM considers qualified candidates with a criminal history in a manner consistent with the requirements of applicable local, State, and Federal law.  If you are in need of accommodations, please contact MTM’s People & Culture.

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