Director of Digital Marketing

Location

Business

At Brookfield Residential, a leading North American land developer and homebuilder for over 65 years, we have had one goal in mind – creating the best places to call home. From the development of award-winning, master-planned communities to the creation of well-designed homes, we are committed to cultivating exceptional life experiences for our customers, partners, employees, and members of the community.
As part of Brookfield — one of the largest alternative asset managers in the world — we harness our resources to bring a fresh approach, unparalleled creativity, relentless innovation, and sound Sustainability practices to the planning, development, and management of buildings everywhere. From offices, retail spaces, and logistics facilities to multifamily residences, hospitality establishments, and mixed-use structures — we are reimagining real estate from the ground up.

If you're ready to be a part of our team, we encourage you to apply.

Job Description

Overview:

The Director of Digital Marketing will lead and implement the company’s digital land strategy and seamlessly integrate customer interactions across digital platforms. This position will be responsible for oversight of marketing channels, new and emerging digital platforms, and marketing technologies. 

This role is responsible for showing clear ownership of digital marketing and marketing technologies, its ongoing success and contribution to organizational growth, focusing on our land business. This role contributes to company-wide growth in qualified leads and homes sales using inbound marketing, including but not limited to web development, website/landing page conversion and testing, search engine optimization (SEO), social media, online advertising, and email marketing. 

The individual can lead strategically, operationally, creatively, and analytically. The candidate will demonstrate a successful track record of delivering business growth and innovative digital solutions.

Key Deliverables:

• Provides leadership and expertise in all areas of digital marketing, including digital identity/branding, media relationship building, advertising, internal and external communication plans in partnership with the land VPs of Marketing and Sales.

• Maximize digital opportunities for Brookfield Residential to elevate creative digital ideas into the full business planning process.

• Serves as the main point of contact for digital marketing, providing strategic oversight and management of outside vendors, including advertising agencies, advertising representatives, and other service providers.  (Creative, Digital Agency, PR)

• Partner with IT to build out digital marketing infrastructure and systems to enable digital communication, data evaluation, program measurement, and development.

• Advocate for the user throughout the process of proposing, wireframing, and implementing UX improvements. Stay up-to-date with the latest trends and changes in UI/UX, web analytics, A/B testing, and digital marketing. Leverages information both strategically and tactically

• Examine the full view of the business to provide data-driven strategies, innovative ideas, and process improvements to drive leads and sales performance through digital channels. 

• Develop business cases and partners in execution of growth initiatives.

• Set strategy through analysis of historical and predictive marketing and customer life cycle data. Develop vision for analytics architecture, predictive models, efficient data and workflow across marketing.

• Performs market research, analysis, and develops marketing strategies focused at increasing sales and/or market share for all products and services in partnership with regional land VPs of Marketing and Sales.

What You Bring:

• Bachelor’s degree in Marketing or Communications, with minimum 8 years’ experience in a Digital Marketing position with at least 3 in a leadership role

• Experience with CMS platforms including Umbraco and Sitecore XM Cloud

• Experience managing numerous digital agencies and vendors. 

• Extensive experience in Salesforce, Pardot, Hubspot, Google Analytics, JIRA, Adobe Creative Cloud.

• Expertise in Google Analytics, SEO/SEM, paid social, and media planning

• Excellent interpersonal, verbal and written communication skills for effective interaction with all levels of company management, teams and outside vendors.

• Exceptional analytical abilities; ability to deep dive data and translate into actionable recommendations.

• Experienced leader with an entrepreneurial mindset, strong sense of urgency and drive for results.

• Creative ability required to provide input into a total marketing plan for the company, departments, and projects.

• Excellent ability to handle sensitive information

• Experience working with senior leadership, executive management, and other management levels

• Experienced leadership skills with demonstrated ability to coach and develop people.

What We Offer:

• Competitive compensation
• Base Salary Range $125,000 - $140,000
• Bonus Potential 30%
• Excellent extended medical, dental and vision benefits beginning day 1
• 401(k) matching, vesting begins day 1
• Career development programs
• Charitable donation matching
• Paid Volunteer Hours
• Paid parental leave
• Family planning assistance including IVF, surrogacy and adoptions options
• Wellness and mental health resources
• Pet insurance offering
• A culture based on our values of Passion, Integrity and Community

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