Senior Manager of Digital Experience (Remote)

Position is Remote (US or Canada)

No agencies please

Maximus (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

We're seeking a data-driven Director of Digital Experience to architect and optimize the entire pre-conversion digital journey. This is a critical growth leadership role that will transform how potential customers discover, evaluate, and convert to Maximus. You'll own the digital acquisition ecosystem—from first search query to successful conversion—while serving as a key strategic voice in shaping the post-conversion product experience. Your mission: build systems that drive exponential organic growth and industry-leading conversion rates.

You're a growth architect who understands that the best acquisition strategies create expectations that product experiences must fulfill. You're obsessed with the prospect journey and see every touchpoint as an opportunity to build trust and drive conversion. You excel at the handoff—knowing that your role in acquisition directly impacts long-term customer success. You're a collaborative leader who can influence without authority, using data and insights to shape experiences you don't directly own. You believe in breaking down silos between marketing and product to create seamless customer experiences. Most importantly, you're passionate about helping people optimize their lives and want to make Maximus the obvious choice in performance medicine.

• Own the Maximus marketing website as the primary conversion engine, optimizing every element up to the point of customer conversion

• Lead a rigorous A/B testing program focused on acquisition funnels, landing pages, and conversion paths

• Optimize site architecture, page speed, and technical performance to maximize both user satisfaction and conversion metrics

• Implement personalization strategies that deliver relevant experiences based on visitor behavior, source, and intent

• Establish and exceed aggressive targets for site conversion rates and cost per acquisition

• Develop and execute a comprehensive SEO strategy to establish Maximus as the authority in performance medicine

• Pioneer our approach to AI engine optimization, ensuring Maximus appears prominently in ChatGPT, Perplexity, and emerging AI platforms

• Build a content engine that drives organic traffic while maintaining scientific accuracy and brand premium positioning

• Own organic traffic growth targets, consistently expanding our share of voice in key search verticals

• Stay ahead of algorithm changes and emerging discovery platforms to maintain competitive advantage

• Map and optimize every step of the prospect journey from awareness through conversion

• Partner closely with Paid Media to ensure seamless experiences from ad click to sign-up

• Develop sophisticated attribution models to understand the true impact of each pre-conversion touchpoint

• Create cohesive acquisition experiences across web, mobile, and emerging digital platforms

• Implement advanced analytics to understand visitor behavior and predict conversion likelihood

• Manage and mentor the Lifecycle Marketing lead responsible for email and SMS programs

• Oversee prospect nurture campaigns and behavior-triggered automation flows that drive conversion

• Direct retention and re-engagement campaigns for lapsed customers (in partnership with Product team)

• Ensure lifecycle programs effectively support both acquisition and retention objectives

• Champion segmentation strategies that identify high-value prospects and at-risk customers

• Serve as a key stakeholder and advisor on post-conversion customer experience owned by Product Management

• Provide data-driven insights on customer expectations formed during the acquisition journey

• Collaborate on optimizing the handoff from marketing to product experience

• Share conversion and behavioral data to inform product roadmap decisions

• Ensure brand and message consistency across the entire customer lifecycle

• Partner with Product teams to align acquisition strategies with product capabilities and roadmap

• Collaborate with Creative to ensure brand consistency while optimizing for performance

• Work with Data/Analytics teams to build robust measurement frameworks across the full funnel

• Coordinate with Customer Success to understand customer feedback and pain points

• Support Sales teams with digital tools and content that accelerate B2B partnerships

• Define and own key acquisition metrics including conversion rate, organic traffic, CAC, and attribution models

• Conduct regular competitive analysis of acquisition strategies and conversion experiences

• Present performance updates and strategic recommendations to executive leadership

• Foster a culture of experimentation and data-driven decision making

• 7+ years of digital marketing experience with deep expertise in conversion optimization and organic growth

• Proven track record of driving significant improvements in conversion rates and organic traffic for D2C brands

• Expert-level knowledge of SEO, technical web optimization, and emerging AI discovery platforms

• Strong experience with A/B testing platforms, analytics tools, and marketing automation systems

• Demonstrated success managing lifecycle marketing programs across acquisition and retention

• Experience influencing product decisions through customer insights and data

• Fluency in Google Analytics, Tag Manager, Search Console, and related tools

• Understanding of performance medicine, health tech, or wellness industries is a plus

• Bachelor's degree in Marketing, Computer Science, or related field (Advanced degree preferred)

• Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)

• Full Suite: Medical, Dental, Vision, Life Insurance

• Best-in-class 401K options

• Flexible vacation/time-off policies

• Liquidity of options whenever available

• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values. We celebrate intellectual diversity.

If you're a visionary marketer eager to shape the future of performance health, we encourage you to apply! Please submit your resume, a cover letter, and a 16-second video clip demonstrating a piece of content that could be used for Maximus. Join us at Maximus and help us redefine human potential.