Director, Digital Commerce (Product & Platforms)

We’re Looking For A(n): Director, Digital Commerce (Product & Platforms)

Location: Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA) or US Remote

What You’ll Be Doing: The Director of Digital Commerce owns Golden Pet Brands' (GPB) end-to-end digital commerce ecosystem — from acquisition funnels through subscription lifecycle, platform architecture, and payments.

This is a systems thinker and operator who connects marketing, customer experience, payments, and engineering into a unified growth engine. The role is responsible for defining where GPB's commerce stack goes over a 1-3 year horizon, ensuring today's business keeps shipping and improving, and shifting the company from reactive technology to proactive strategy.

Reporting to the VP of Technology, this role partners directly with Marketing, Finance, Customer Experience, and Engineering — and is expected to bring conviction and clarity across all of them.

Own the End-to-End Commerce Ecosystem

• Acquisition funnels — landing pages, quizzes, and conversion flows across all GPB brands
• Core DTC eCommerce platform experience and performance
• Subscription systems — billing, lifecycle management, and retention flows
• Payments — authorization, retries, fraud, and fee optimization

Define the Future of Commerce at GPB

• Develop and maintain a 1-3 year commerce platform strategy with clear POVs on platform direction (custom vs. SaaS vs. headless/distributed)
• Evaluate emerging commerce models including API-driven and distributed commerce capabilities
• Drive evaluation of AI-driven personalization and discovery (agentic commerce, on-platform AI discovery, catalog enrichment)

Build and Run a Test-and-Learn System

• Design structured experiments that answer strategic platform questions — not just conversion optimizations
• Establish clear decision criteria based on data, not opinion, and translate results into roadmap decisions
• Build the organization's confidence in when and why to evolve systems

Drive Subscription & LTV Optimization

• Understand the economics of retention, churn, rebilling success, and customer lifetime value - find system enablers
• Partner with CX and Marketing on cancel save flows, lifecycle triggers, and winback strategy

Partner Across the Organization

• Serve as the technology voice in business strategy conversations across Marketing, CX, and Finance
• Influence without authority — align strong personalities across functions around shared platform direction
• Translate commerce roadmap priorities into engineering capacity and sequencing in partnership with IT leadership

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Systems thinking — sees funnels, subscriptions, and payments as one interconnected ecosystem rather than separate workstreams
• Strategic and hands-on — can define a 3-year vision on Monday and prioritize next week's sprint on Tuesday
• Subscription and LTV expertise — deep understanding of retention drivers, churn dynamics, cohort behavior, and subscription economics; more important than pure conversion optimization
• Platform breadth — comfortable across custom-built commerce stacks, SaaS platforms (Shopify or similar), and headless/API-driven architectures
• Payments fluency — knows enough to ask the right questions, optimize authorization and retry performance, and partner effectively with specialists
• Data-driven decision making — designs experiments, not just reports results; comfortable with ambiguity and incomplete data
• Cross-functional influence — brings clarity and conviction to complex discussions across marketing, brand, and engineering without bureaucracy

• Required Education:

  Bachelor's Degree or equivalent experience.

• Preferred Education:

  Bachelor's Degree in Business, Technology, or related field.

• Required Experience:

  • 8-12+ years in digital commerce, eCommerce strategy, or growth platforms
  • Has owned both strategy and execution — not just one
  • Demonstrated track record managing subscription or LTV-driven business models
  • Experience leading platform evaluations and vendor negotiations

• Preferred Experience:

  • Experience in subscription-heavy DTC, pet, food, or consumables
  • Familiarity with Shopify, headless commerce, or API-driven architecture
  • Exposure to emerging AI-driven commerce and agentic discovery models
  • Experience with Braintree, CyberSource, or similar payment gateway platforms
  • Familiarity with Salesforce, NetSuite, or integrated CRM/ERP environments

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.

The base salary range is $172,000-$215,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. 

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.