Director, Developer Marketing

Available Locations: Austin, Texas
About the Role
Since launching Cloudflare Workers in 2017, Cloudflare has become a serious player in the developer ecosystem, providing a full-stack platform that combines compute, storage, security, and networking. As we scale, we need a senior leader to drive awareness, activation, and adoption across the developer audience.
This role is more than just product marketing-it's about creating and executing a full-funnel, go-to-market strategy that drives developer engagement, pipeline, and revenue. You will lead a team responsible for developer-focused product marketing, demand generation, and field marketing.
What You'll Do

• Develop and execute a developer marketing strategy that spans awareness, activation, and conversion, ensuring measurable business impact.
• Own and scale developer demand generation, creating high-performing campaigns, content, and digital experiences to drive developer acquisition and growth.
• Lead field marketing strategy to ensure a strong Cloudflare presence at industry events, developer conferences, and technical workshops.
• Build and manage a high-performing team of developer marketers, demand generation experts, and field marketers.
• Refine our messaging and positioning to better communicate Cloudflare's value to developers across different segments (from individual devs to enterprise engineering teams).
• Develop a high-impact content strategy, ensuring our blog, documentation, and community resources align with developer needs and discovery patterns.
• Drive end-to-end go-to-market (GTM) strategy for new developer-focused products, features, and launches.
• Collaborate with Product, Engineering, and Sales to ensure developer marketing efforts align with company priorities and revenue goals.
• Partner with technology analysts, positioning Cloudflare as a leader in edge computing and modern cloud infrastructure.
• Measure and optimize performance across all developer marketing efforts using data and experimentation.

What We're Looking For

• Proven leadership experience in developer marketing, growth marketing, or demand generation for a developer-focused product.
• Strong team leadership skills-experience hiring, managing, and scaling high-performing teams.
• Deep understanding of developers-how they discover, evaluate, and adopt new technologies.
• Track record of executing full-funnel marketing strategies-from awareness to engagement to revenue impact.
• Experience driving measurable impact through campaigns, community engagement, and product-led growth.
• Technical fluency-you understand modern software development practices and can speak credibly with engineers.
• Excellent storytelling and positioning skills, with the ability to refine messaging for different developer segments.

Compensation
Compensation may be adjusted depending on work location.
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave