Director - Demand Generation

• Provide strategic and executional support to the SVP, Demand Center on special initiatives, collaborating across marketing, sales, Rev-Ops, and product teams.

• Lead the cross-functional Demand Management Forum with leaders from Sales, Rev-Ops, Marketing, and Lines of Business to drive annual demand planning and quarterly pipeline reviews.
• Align global pipeline targets by geography, product, and segment, ensuring shared accountability across funnel feeders.
• Escalate pipeline gaps, assign accountable owners, and monitor resolution progress.
• Ensure quarterly demand plans and targets are cascaded across all Demand Center functions.
• Deliver executive-ready pipeline insights and recommendations to SVP and Demand Center leadership.

• Diagnose funnel breakdowns (e.g., lead volume, conversion rates, velocity) and orchestrate corrective actions across funnel contributors.
• Track demand sourced from partners, field teams, and programs to maintain an integrated view of pipeline impact.
• Provide ongoing recommendations to improve funnel velocity and reduce leakage.

• Ensure smooth and consistent execution of demand orchestration processes, including lead flow, campaign operations, and routing.
• Monitor and resolve execution risks, performance bottlenecks, and process inefficiencies.
• Partner with Marketing Operations and IT to implement system enhancements that improve speed, accuracy, and data integrity.
• Drive adoption of new tools, workflows, and attribution models across teams.

• Manage and coach demand management specialists, fostering cross-functional collaboration and operational excellence.
• Lead a global team of SDRs, ensuring alignment with pipeline generation goals, consistent outreach standards, and performance accountability.
• Represent the Demand Center in executive dynamic demand forums, driving a culture of accountability, rigor, and data-driven decision-making.

• Deploy AI-powered pipeline analytics, predictive forecasting, and funnel health monitoring to proactively identify risks and opportunities.
• Leverage AI copilots to automate reporting, gap analysis, and root-cause diagnostics.
• Champion continuous learning and enablement to scale AI adoption across demand processes and SDR operations.

• Proven experience in demand management, pipeline governance, and marketing operations within B2B or SaaS environments.
• Deep understanding of marketing systems, lead routing flows, funnel management, and multi-touch attribution models.
• Strong experience in facilitating cross-functional executive forums and aligning competing priorities.
• Executive-ready communicator with the ability to frame pipeline risks and solutions clearly and persuasively.
• Demonstrated success in managing and mentoring demand management specialists and global SDR teams.
• Skilled at diagnosing funnel breakdowns and orchestrating corrective actions across diverse stakeholders.
• Strong collaborator with the ability to influence cross-functionally without direct authority.
• Experience driving adoption of new processes, tools, and workflows across global teams.
• Proficiency in AI forecasting tools, pipeline analytics, and predictive funnel modeling.
• Ability to leverage AI for reporting, diagnostics, and performance optimization.
• Passion for innovation and continuous improvement, with a structured approach to scaling AI-first practices across the Demand Center.

• Bachelor’s degree required, advanced degree in marketing, business, or related field preferred

• Communicate with Clarity: Be clear, concise, and actionable; provide and seek meaningful feedback.
• Act with Urgency: Embrace an agile, 80/20 approach to drive progress over perfection.
• Work with Purpose: Exhibit a “We Can” mindset; align personal objectives to team results.
• Drive to Decision: Set clear decision points and individual accountability to achieve customer outcomes.
• Own the Outcome: Define milestones and intended results; demonstrate unwavering support for decisions.

Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.

In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.

Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.

*In no case will your pay fall below applicable local minimum wage requirements.