The Director of Demand Generation will lead strategy and execution for demand generation, focusing on creating measurable pipeline growth and managing a significant budget across channels.
Artificial Intelligence. Actual Impact.
At Docebo, AI isn’t just a buzzword — it’s how we help teams move faster, perform better, and focus on the work that actually matters. Our learning platform is built with smart, time-saving tools that personalize training, cut the busywork, and make learning feel like less of a chore (and more of a superpower).
We’re building the future of learning, and we’re doing it with a team that loves to challenge the status quo. If you're excited by the idea of using AI to make work-life better for real people — not just in theory — you're in the right place.
Still thinking it over? At Docebo, values aren’t just posters on the wall — they show up in how we work every day. We lead with what we call the Docebo Heart: we trust each other, assume positive intent, and make space for the differences that make our team stronger.
So… what are you waiting for? Join 900+ Docebians around the world and help us reinvent the way people learn.
About This Opportunity:
We're redefining what demand generation looks like in the age of AI, and if you're not afraid to embrace the future of marketing, this is the right job for you.
We're looking for a Director of Demand Generation who gets it—modern B2B buying isn't about blasting prospects with generic content. It's about understanding how our audience actually researches, evaluates, and buys technology. You'll own demand generation strategy and execution while reporting to our VP of Revenue Marketing.
This is a role for someone who's not afraid to get into the weeds—you'll stay hands-on with campaign execution and optimization. This job is also not about vanity metrics or MQL inflation. We care about pipeline quality, sales velocity, and revenue impact. If you're tired of playing the attribution guessing game and want to build something that actually drives business results, keep reading.
Responsibilities:
- Design and optimize our demand generation engine with VP Revenue Marketing—attribution models, lead scoring, handoff processes, and pipeline forecasting
- Lead quarterly demand planning to accurately project pipeline impact across all channels
- Use data to understand what's working and what isn't—beyond surface-level metrics to real pipeline influence
- Test new channels and tactics while maintaining efficiency on proven performers
- Drive execution of website roadmap alongside web development team—ensuring we meet excellent web vitals and technical performance standards
- Own website technical performance by partnering with optimization and experimentation team to drive conversion rate optimization and user experience improvements
- Lead a team managing paid search, paid social, and SEO to capture and create demand for our audience
- Manage seven-figure annual budget across paid search, paid social, and emerging channels
- Oversee campaign strategy and execution across Google Ads, LinkedIn, and other relevant platforms where our buyers actually spend time
- Hire, train, and develop a high-performing Demand Generation team; support team members' growth and professional development
- Be a driving force for the team to stay ahead of the curve with AI tools, emerging technologies, and evolving marketing practices
Requirements:
- 8-10 years demand generation experience in B2B SaaS, ideally with HR/Learning/Enterprise software buyers
- Proven track record managing budgets (in the millions) and driving measurable pipeline growth
- AI and emerging tech curiosity—experience with or strong interest in AI marketing tools, predictive analytics, and marketing automation
- Technical proficiency with Google Analytics, Google Ads, LinkedIn Ads, Salesforce, marketing automation platforms
- Strategic thinking with hands-on execution ability—we move fast and need someone who can keep up
- Cross-functional collaboration skills to work effectively with Sales, Product Marketing, Content, and leadership teams
- Bonus points for:
- Experience with enterprise sales cycles and complex buying committees
- Background with learning technology, HR tech, or adjacent industries
- Track record with account-based marketing and intent data platforms
#LI-Remote
Benefits & Perks 😍
-Generous Vacation Policy, plus extra floating holidays to use for religious or cultural events that matter to you
-Employee Share Purchase Plan
-Career progression/internal mobility opportunities
-Four employee resource groups to get involved with (the Docebo Women's Alliance, PRIDE, BIDOC, and Green Ambassadors)
-WeWork partnership and “Work from Anywhere” program
Hybrid Office Model 🏢
We believe when people are together, they develop deeper relationships and accelerate innovation. Because of this, all Docebo employees worldwide are “hybrid.” We encourage in-person collaboration while supporting work-from-home when employees need dedicated focus time, allowing Docebians to do their best every day. Each team leader is able to decide how often their teams come into the office, considering the needs of the team and the employee’s needs. Our Talent Acquisition team will let you know about the role you are applying for and the hybrid details during the first interview.
About Docebo 💙
Here at Docebo, we power learning experiences for over 3000 customers around the world with our easy-to-use, AI-powered Suite designed to close the enterprise learning loop. We have successfully achieved 2 IPOs (TSX: DCBO & NASDAQ: DCBO), been recognized as a Top SaaS e-learning Solution, and are growing exponentially in the process.
Docebo is a global company with offices in North America, EMEA, APAC and more. Our people believe in six core values, simply defined and manifested in everything we do - Innovation, Simplicity, Accountability, Togetherness, Curiosity, and Impact. If this sounds like you, now is your time to join one of the fastest-growing learning technology companies on the market. Apply today!
Docebo is an Equal Employment Opportunity employer. We are committed to diversity and inclusion in our workforce. All qualified applicants and employees will receive consideration for employment regardless of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, genetic information, or any other category protected under applicable law.
Any individuals requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to recruiting_accommodations
(at) docebo.com. The e-mail should include a description of the requested accommodation and the position you’re applying for or interested in.
Top Skills
Ai Marketing Tools
Google Ads
Google Analytics
Linkedin Ads
Marketing Automation Platforms
Predictive Analytics
Salesforce
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