Director, Data Products

A Place for Mom is seeking a Director, Data Products to help build the future of our senior care data ecosystem. As a member of our growing Data organization, this role will define and drive how we systematically collect, organize, and package our internal proprietary data to maximize value for the families we serve and our partners within the senior care space.

Who you are:

This director of Data Product role will be at the helm of building our product offering designed specifically for community customers. This role requires a strategic thinker with a strong product vision who can operate cross-functionally to create an all-encompassing community vision and product. The successful candidate will balance customer-centric design with advanced reporting capabilities, build strong feedback loops with customers, and evaluate a consolidation strategy of legacy products; transforming our marketplace into a unified, comprehensive, high-impact experience. This leader will report to the VP of Data and partner with the team to formulate a long-term product strategy and vision that aligns with our overall business priorities and goals.

What you will do:

Product Vision and Strategy

• Lead the development of a cohesive data product vision and translate that strategy into a robust roadmap prioritizing high-impact features and user experiences for our community and internal customers.

• Define clear objectives and key results (OKRs) that align with company goals, ensuring every initiative delivers measurable value.

Semantic Layer & Foundational Data Architecture

• Articulate the vision and execution plan for an intuitive, performant semantic layer that underpins company-wide analytics and accelerates insight generation.

• Collaborate with stakeholders to scope and develop curated datasets optimized for strategic use cases such as forecasting, personalization, and targeted outreach.

Cross-Functional Leadership & Collaboration

• Serve as the primary point of contact for data product strategy across departments, fostering alignment with Product, Engineering, and Business stakeholders.

• Partner with analysts, data engineers, and ML engineers to optimize data organization for cost-effectiveness, accuracy, and speed-to-insight.

• Guide and mentor others, providing clarity, context, and accountability to build a collaborative, high-performance culture.

Execution & Evangelism

• Provide well-scoped requirements to data engineering and platform teams to enable timely delivery of functionality and enhancements.

• Champion adoption of self-service data tools, including AI-powered solutions, across technical and non-technical audiences.

• Communicate progress and value realization of data investments proactively to senior leadership.

• Identify, evaluate, and productize opportunities for data monetization that create new business value.

Qualifications:

• Bachelor’s degree (Master’s preferred) in a quantitative field such as Statistics, Economics, Mathematics, or Computer Science.

• 7+ years of experience in product management or data platform leadership, ideally with prior experience in data product roles or as a data scientist/engineer.

• Proven track record of taking products from ideation to scaled implementation, especially in internal tools or data-intensive B2B environments.

• Strong expertise in SQL, data modeling, and modern data architecture best practices.

• Demonstrated ability to define and measure KPIs for foundational data products.

• Exceptional communication skills with the ability to translate technical insights for executive audiences.

• Thrives in high-growth, fast-paced environments and adept at driving alignment across diverse teams and stakeholders.

Compensation:

• Base Salary: $200,000 to $225,000 + 30% Bonus

• Benefits:

  • 401(k) plus match

  • Dental insurance

  • Health insurance

  • Vision Insurance

  • Paid Time Off

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About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.\

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.