Own sourcing, negotiating, and scaling strategic data and activation partnerships. Drive revenue growth, coordinate product and engineering integrations, support GTM and sales enablement, and manage partner operations and reporting.
About the Role
As the Director of Data Partnerships, you will play a key role in building, scaling, and growing our partnership ecosystem. You’ll own the complete lifecycle of strategic partnerships, from sourcing and negotiation to go-to-market activation and ongoing maintenance. Success in this highly cross-functional role requires deep expertise in ad technology integrations, identity, and relationship management, combined with strong commercial judgement and a mindset for revenue growth.
In this role, you will:
· Identify, negotiate and close new activation partners who can help drive usage of Tunnl’s audience and measurement products
· Grow revenue with existing partners through optimized integration strategies and relationship management
· Accelerate product and platform capabilities with emerging and established data sources
· Collaborate with internal Product, Engineering, and Finance teams to structure and operationalize partnerships
· Support sales and account teams with new solutions through partnerships
· Conduct industry and competitive research to stay ahead of trends, emerging technologies, and partner innovation
· Oversee partnership deliverables, including reporting, training, and operational roadmaps
Responsibilities
Deal Structuring & Negotiation:
· Lead commercial negotiations, including revenue share structures, data licensing terms, API and platform integration agreements, and billing and usage models
· Partner with Legal to finalize contracts that balance scalability, compliance, and profitability
· Structure incentives to align long-term partner success with platform growth
Go-to-Market & Revenue Enablement:
· Collaborate with Sales and Client Experience teams to position partners effectively in market
· Partner with Marketing to develop enablement materials, training sessions, and pitch narratives
· Support joint marketing initiatives and co-selling strategies
· Track and optimize partner revenue contribution
Product & Technical Collaboration:
· Work closely with Product and Engineering to scope integrations and prioritize roadmap items
· Ensure timely and automated audience distribution to partner platforms
· Continually optimize taxonomy structure based on market feedback and partner usage
Required Qualifications
· 8+ years of experience in partnerships, business development, or strategic alliances
· Direct experience working with DSP’s, SSP’s, identity ecosystems, and data marketplaces
· Strong commercial negotiation experience
· Deep understanding of digital advertising workflows (programmatic, CTV, etc.)
· Comfort navigating cross-functional organizations
· Strong analytical skills with ability to assess business impact quantitatively
· Excellent executive-level communication and presentation skills
Preferred Qualifications
· Direct sales experience with a data vendor
· Background in analytics or technical integrations
· MBA
Why You Should Apply:
· Join a team driven by curiosity, clarity, and a shared passion for helping clients shape research and insights, public opinion, and policy
· Be part of a supportive, transparent, and forward-looking culture that invests in people and processes
· Eligible for the Company Bonus Plan (targeting 15% of Base Salary)
· Comprehensive benefits with excellent medical, vision, and dental coverage
· HSA option
· Flexible hybrid work policy
· Flexible unlimited paid vacation + 80 hours of paid sick leave
· 10 paid company holidays + Christmas week off
· 401(k) plan with 100% match up to 3%, plus 50% match up to 5%
· Cell phone reimbursement stipend
· Monthly parking or commuter stipend for VA-based employees
About Tunnl
Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time.
Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.
Top Skills
Dsps,Ssps,Api,Programmatic,Ctv,Identity Ecosystems,Data Marketplaces
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