Director, Data Cloud Consulting

Who We Are

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Data Intelligence Consulting team is pivotal in driving both client success and the organization’s growth by marrying innovative data solutions with strategic insights. This role demands a visionary leader with deep marketing strategy expertise, proven measurement experience, technical acumen, business strategy skills, and strong interpersonal skills.

We are seeking a dynamic Data Strategy Consultant with a strong foundation in marketing strategy and campaign measurement, in addition to expertise in leveraging 1st & 3rd party data to deliver strategies that improve customer experience and drive engagement throughout the entire customer funnel within both paid and owned marketing channels. The ideal candidate will have a passion for interpreting complex datasets, designing measurable experiments, and translating insights into actionable roadmaps. You will work closely with clients and internal teams to refine their marketing efforts through holistic marketing planning, personalization, channel orchestration, and innovative measurement techniques.

Responsibilities

Data Interpretation, Tactical Roadmaps & Standardization

• Design and guide holistic marketing strategies across digital and traditional channels, ensuring all tactical data solutions are rooted in broader brand and business objectives.
• Design comprehensive data strategies based on client goals, identifying both first-party (1P) and third-party (3P) data use cases that will optimize performance in paid or owned channels.
• Translate client business goals into actionable, insight-driven media and CRM plans, and develop strategic recommendations that maximize marketing ROI.
• Translate complex data visualizations and dashboards into clear tactical roadmaps. Collaborate internally on a step-by-step plan for activation by channel.
• Operationalize use of generative AI and predictive analytics tools to streamline consulting workflows, proposal generation, and client storytelling. Train junior team members and evangelize AI-first thinking across consulting and client teams.
• Identify gaps in current data visualizations and dashboards that will result in added revenue opportunities for a broad range of clients.
• Work closely with the Senior Director of Data Intelligence Consulting to regionalize, localize, and scale best practices. Ensure alignment on methodologies, client deliverables, and internal standards.
• Support the Senior Director in developing and rolling out Centers of Excellence, including audience strategy, experimentation design, and measurement frameworks.

Omnichannel Activation & Measurement

• Act as a bridge between business objectives and technical execution, ensuring alignment across stakeholders. Identify required data inputs, collaborate on the process for retrieving data based on client specific tech stack nuances, guide measurement set up based on tracking or tagging needs for performance evaluation.
• Lead initiatives to implement multi-touch attribution models and advanced measurement solutions for clients.
• Drive the development and implementation of innovative marketing measurement frameworks, clearly measuring the impact of omnichannel strategies on both brand and performance goals.
• Advise clients on optimizing customer journeys through marketing funnel diagnostics and optimization.
• Identify and evaluate new data sets that would create a differentiator for Zeta by delivering a deeper understanding of campaign performance and the impact on customer value compared to competitors.

Consultation & Thought Leadership

• Serve as a trusted advisor to C-suite executives and senior leaders, identifying data-driven quick wins that produce incremental revenue for their business. Guide the strategy for QBRs and Key Stakeholder meetings.
• Standardize the development of proformas for prospects and existing clients, projecting the quarterly revenue impact from activating data-driven audience & campaign recommendations.
• Support Sales SVPs in pitching incremental campaign strategies and expanded channel recommendations that result in added revenue based on our data intelligence or measurement capabilities.
• Build data intelligence workshops and playbooks for top tier accounts that outline a crawl/walk/run vision for data intelligence that aligns to their individual goals and objectives.
• Develop new data-driven storytelling capabilities that answer for a client what will drive engagement and why, building a framework that can be automated for future use cases.
• Own quarterly revenue targets tied to consultation-driven upsell or cross-sell activities within region. Collaborate with Client Services and Sales to identify expansion opportunities and track contribution.
• Contribute to the development of consulting playbooks, reusable IP (frameworks, templates, proformas), and onboarding materials to ensure scalable growth across the consulting organization.
• Identify and mentor rising talent within the team (or region) to build a bench of future consultants and support succession planning.

Development, Team Leadership & Internal Collaboration

• Guide and mentor teams in conducting in-depth client discovery to understand business needs, goals, and challenges.
• Develop and implement best practices for uncovering client insights aligned with strategic objectives.
• Foster a collaborative and innovative culture, promoting professional growth and knowledge sharing within the team.
• Partner across Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs, shape roadmap priorities, and identify scalable consulting solutions or automation opportunities.
• Collaborate cross-regionally with other Directors to ensure consistency in approach, reuse of frameworks, and continuous improvement of deliverables and client storytelling.

Requirements

• 15+ Years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles -- preferably with hands-on experience leading strategic planning, brand, and performance marketing programs.
• Experience with advanced data segmentation strategies, statistical testing methods, and multi-touch attribution models.
• Excellent ability to synthesize data into insights and develop actionable recommendations and roadmaps.
• Proficiency with Analytics Tools (e.g., Tableau, Power BI, Google Analytics, Adobe Analytics, etc), CRM platforms (e.g., Salesforce, HubSpot), Programmatic Advertising platforms (The Trade Desk, etc.) Search and Social platforms, etc.
• Exceptional communication skills to effectively collaborate and present to C-Level Executives, as well as distill visions down to a practical application for cross-functional & internal teams.
• A proven track record in developing audience strategies, campaign measurement frameworks, and leveraging addressable/people-based marketing to solve for real business outcomes.
• In addition, this professional will exhibit superior client management, consulting and solution development expertise.

COMPENSATION RANGE 

The compensation range for this role is $155,000 – $165,000. Actual compensation within that range will be dependent upon the individual's skills and experience.

OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance and more!
  

ZETA IN THE NEWS!

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