Lead cultural strategy and social-first content for priority brands: spot trends, build creator and partnership programs, own social presence and experimentation, measure impact, and manage a cross-functional team and agencies to drive brand relevance and growth.
Match Group is seeking a Director of Culture & Content to lead how priority brands across the portfolio show up in culture. Sitting within the Everywhere & Everyone portfolio at Match Group, this role turns brand strategy into cultural relevance through social, creators, partnerships, and content, focusing effort where business need and cultural opportunity are greatest.
Working in close partnership with Brand Leadership, this person will build social-first cultural engines that grow relevance, fandom, and brand impact.
In this role, you will:
- Spot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities for the portfolio.
- Build the cultural roadmap for where priority brands should play, with whom, and why.
- Bring strong consumer instinct and portfolio judgment, knowing which brands, audiences, and moments need attention as business priorities and culture shift.
- Social, creators & experimentation
- Own how priority brands show up across owned social channels, including channel roles, content priorities, community engagement, and brand voice.
- Lead social as a strategic lever for brand perception, fandom, and conversion.
- Build creator and influencer strategies that make brands feel human, current, and culturally relevant.
- Set the creative and editorial bar for the portfolio’s social presence.
- Build a roadmap for experimentation across emerging and underleveraged platforms, formats, and behaviors - from creator models to channels like Substack and Pinterest.
- Partner with analytics and growth teams to define test-and-learn priorities, measure performance, and scale what works. Partnerships & Experiences
- Lead brand, creator, and cultural partnerships from identification through negotiation, activation, and measurement.
- Create partnerships and IRL activations that expand relevance, credibility, reach, and conversation.
- Build a connected flywheel across social, community, creators, partnerships, experiences, and paid amplification. Leadership & Measurement
- Define success metrics and standardize reporting, tools, and learning agendas across cultural initiatives.
- Lead and develop a high-performing team across social, content, creator, and partner workflows.
- Manage agencies and external partners across creative development, community management, talent, and production.
- Serve as a cross-functional leader across brand, insights, creative, PR, product, growth, and analytics.
Cultural strategy
You’ll need:
- 10+ years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines.
- Proven success building culturally relevant programs that generate conversation, engagement, and brand love.
- Strong consumer instinct and cultural empathy across different audiences, communities, and subcultures.
- Strong portfolio judgment and prioritization skills.
- Strong creative instincts, editorial judgment, and ability to move quickly on opportunity.
- Experience leading cross-functional teams and external partners from idea through execution and measurement.
- Data-literate, comfortable with ambiguity, and able to build structure where needed.
As a full-time employee, you’ll enjoy:
Unlimited PTO (with no waiting period), 10 annual Wellness Days
Time off to volunteer and charitable donations matching
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
Investment in your wellness: access to mental health support via Modern Health, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder Gold
Our Values
- Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
- Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
- Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
- Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.
- Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
- Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
Why Match Group?
Our mission is simple – to help people find love and happiness! We love our employees too and understand the importance of all life's milestones. Here are some of the benefits we are proud to offer:
Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
Unplug – Generous PTO and 14 paid holidays so you can unplug
Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
Company Gatherings – We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!
We are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic. Period.
If you require a reasonable accommodation to participate in the hiring process — such as during pre-employment testing or interviews — please indicate this by selecting “Yes” in the accommodation request field. We’ll reach out to discuss your needs if you're selected for the interview stage.
#Match
Match Group West Hollywood, California, USA Office
West Hollywood, United States
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