Director, Corporate Communications

| Los Angeles, CA, USA
Employer Provided Salary: 150,000-170,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Who We Are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon, and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "How did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
Position Summary:
The Director of Corporate Communications will help define and lead public relations and communications strategies and programs for WHY Brands companies Munchkin, Inc. and Curio to increase brand awareness and drive growth.
What you will do:

  • Corporate Communications
    • Contribute to the development and execution of internal and external communications strategies
    • Develop and write communication narratives across channels to support business strategies including press releases, newsletters, presentations, and other external and internal communications
    • Executive communication support: Guide, recommend, brief, and write executive leadership media and speaking opportunities as directed by the Sr. Director of Corporate Communications
    • Create high-quality, persuasive, and strategic presentations and communications for an audience that includes partners, senior management, shareholders, and the board of directors
    • Crisis communication: Execute a proactive and reactive crisis communications program to respond to important issues and protect the company's reputation
  • Public Relations
    • Contribute to the development and execution of the overall public relations strategy for Munchkin and Curio
    • Develop, create, and manage PR strategies, plans, and activations for new product launches
    • Media relations: Drive and manage media relations strategies designed to enhance the brand and corporate reputation
    • Drive media relations, media placements, and press coverage
    • Ensure brand presence is amplified across earned media platforms, through programs and events designed to keep Munchkin and Curio in the news, on social media, and across relevant storytelling platforms
    • Develop and execute product immersions and gifting programs
    • Campaign management
    • Oversee PR best practices, monitor programs, department goals, KPIs, and test and learn to find optimal approaches
  • Corporate Social Responsibility
    • Identify and build partnerships to increase visibility and ensure breakthrough CSR communications
    • Develop and implement CSR communications on internal and external channels
    • Maintain ongoing data base of company's CSR efforts and reporting, including the UN Global Compact and SDG reporting
    • Lead global sustainability initiatives
    • Develop company sustainability and impact report
    • Develop and drive the company's sustainability narrative internally and externally for key product launch
    • Community Relations: Help to build and steward relationships between the brand and key community stakeholders to create greater brand advocacy
    • Assist in identifying and working with external stakeholders to pursue and promote CSR's key objectives (UN, NGOs, governments, charities, companies)
    • Develop and maintain company blog and Podcast in line with content strategy
    • Support LinkedIn strategy management and create compelling content with key messaging in line with strategy
  • Agency Management
    • Under the direction of the Sr. Director of Corporate Communications, manage external agency partnerships and communicate priorities for Munchkin and Curio
    • Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels
  • Other duties may be assigned

You Will Have:

  • 8+ years' experience in corporate communications and public relations experience. Consumer product industry experience is a must.
  • 8+ years' experience building and leading a powerful team and demonstrated skill in managing people.
  • Experience running public relations as a business and driving against measurable KPIs impactful to the business
  • Strong creative thinking, storytelling, and written and verbal communication skills. Must have excellent skills in writing press releases and all content that demonstrates a clear and consistent brand voice.
  • A strong track record working with top-tier press
  • Analytical skills and the ability to use digital tools to find actionable insights through data
  • A collaborative nature with finesse in developing relationships cross-functionally
  • Meaningful experience with agency/vendor management

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, a generous employer-matched 401(k) plan, and Paid Childcare Leave, among other benefit plans. Our total rewards are top of the market and include competitive salaries, bonuses, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer a hybrid work environment. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and Tuesday and Friday remotely from home. We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $150,000 - 170,000 (DOE)
To learn more, visit us at .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.
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Munchkin Headquarters are based in beautiful, sunny, Southern California, in the Los Angeles surrounding area of Van Nuys!

An Insider's view of Munchkin, Inc.

What’s the vibe like in the office?

I have been happily employed at Munchkin since June 2022. During your first few weeks, they schedule one on one Meet and Greets and allow you to contribute in ‘Snack baby’ which has you walk around the Company with a Vintage baby carriage filled with delicious snacks and is a great way to get to know your fellow Munchkineers!

Kim Lapage

Project Manager

How do you collaborate with other teams in the company?

At Munchkin, the teams are supportive and collaborative which makes for a great working environment. As a Brand Manager, I get to not only manage my categories as if they were my own business, but I also get to ideate and work on innovative products to make parent’s live easier and babies lives more fun! At Munchkin we are all collaborators.

Nazneen Motiwala

Brand Manager

How has your career grown since starting at the company?

Since beginning my career at Munchkin 11 years ago, the company has continually provided me with opportunities to encourage my career growth. I began in the Order Management Department supporting the Sales Teams and transferred to a new role as Senior Costing Analyst. I am truly thankful to be supported in my career goals at Munchkin!

Anya Schultz

Senior Costing Analyst

What are Munchkin, Inc. Perks + Benefits

Munchkin, Inc. Benefits Overview

We offer a comprehensive benefits package that includes medical, vision and dental coverage, wellness, an employer-matched 401(k) plan, bonuses, employee stock purchase plan and much more depending on your role. We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. We offer work-life balance benefits such as paid maternity and paternity leave and hybrid schedules! To learn more, visit us at

Volunteer in local community
Baby2Baby, HavestHome, Alexandria House, Havenwood, HK Federation of Womens Centres (Hong Kong), Give back to Hamilton (Canada), Leeds Baby Bank (United Kingdom)
Partners with nonprofits
UN Global Compact, IFAW, Project Orca, The Seedling Project, Radiant Colors, CHLA, Operation Gratitude, St. Joseph Center, Toy Industry Foundation, Toys for Tots and Valley Food Bank
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
We hold quarterly In-person Town halls for all US employees, led by our Executive Leadership team.
Employee awards
Flexible work schedule
Hybrid work environment, where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday. We also provide annual weeklong global office closures!
Remote work program
To give our people flexibility, we offer hybrid work environment, where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday.
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
E3 - Employer, Embrace & Enjoy- ERG dedicated to empowering women Hispanic/Latinx - ERG dedicated to Hispanic/Latinx employees
Hiring practices that promote diversity
We proudly partner with our diversity recruitment partners to provide hiring managers a diverse pool of talent.
Diversity recruitment program
Code Talk, through St. Joseph's Foundation Grow with Google Career Certificate Program Mogul employer, diversity recruiting global online platform,
Health Insurance + Wellness
Flexible Spending Account (FSA)
Offering both Dependent Care and Health Care FSA plans.
Disability insurance
100% employer paid Disability Insurance for all employees!
Dental insurance
100% employer paid Dental Insurance for all employees!
Vision insurance
100% employer paid Vision Insurance for all employees!
Health insurance
Full 100% employer paid Employee HMO Plans. Plus employer contribution in other plans.
Life insurance
Munchkin provides each eligible exempt employee with a company-paid Life & AD&D insurance policy. This benefit is 100% paid by the Company.
Pet insurance
We offer comprehensive voluntary pet insurance plan options. We go beyond what is expected through our Pet Adoption Program.
Wellness programs
“It’s the healthy things” is a program to support and promote employee health and wellness. We are proud to offer a variety of health and wellness programs, including on-site gym and fitness cl
Team workouts
On-site gym and on-site fitness classes
Mental health benefits
Therapy coverage, 24-hour Tele-doc services, Counseling Services
Wellness days
All our employees are eligible for accrued, personal time off, which increases with tenure.
Financial & Retirement
Matching Contribution is dollar-for-dollar on amounts you contribute up to 4% of your eligible compensation, on a per payroll basis. You are always 100% fully vested!
401(K) matching
Matching Contribution is dollar-for-dollar on amounts you contribute up to 4% of your eligible compensation, on a per payroll basis.
Company equity
Employee stock purchase plan
Performance bonus
Employees are eligible for annual performance bonuses, with target percentages based on roles.
Charitable contribution matching
Radiant Colors, Donors Choose
Pay transparency
Child Care & Parental Leave
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
We host annual Bring Your Kid to Work Day and Bring your Dog to Work Day!
Vacation + Time Off
Generous PTO
Employees are eligible for accrued, paid time off which increases with tenure!
Paid volunteer time
Paid holidays
Paid sick days
We offer 6 days of sick pay for our employees.
Bereavement leave benefits
Company-wide vacation
We provide annual weeklong global office closures giving our people a chance to recharge.
Office Perks
Company-sponsored outings
Free snacks and drinks
Unlimited Coffee bar and fountain drinks; weekly Snack Baby, led by our newest hire!
Company-sponsored happy hours
We love to celebrate! We regularly host employee breakfasts, happy hours, and Summer Musical events
Onsite office parking
Generous parking including several dozen, electric car charging stations.
Mother's room
Onsite gym
Professional Development
Job training & conferences
Customized learning paths for employees globally which include supporting job training, certifications, and attendance at industry leading conferences to enhance employee career development.
Lunch and learns
Lunch and learns offered to employees on topics such as Employee Equity Program or management coaching sessions.
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
Personal development training

Additional Perks + Benefits

Fast Company Brands that Matter Award

Recognized Employer of Choice!

3 National Parenting Product Award

2023 Fortune America’s Most Innovative Company award

2023 Great Place to Work Certification

CEO/Founder, Steve Dunn recognition as a Visionary in the annual C-Suite Magazine produced by the L.A. Times…

Brand Innovator Recognition of our CBO…

JPMA Innovation Award

Munchkin Expands Partnership with IFAW; Becomes Primary Investor of "Room to Roam" Initiative to Lease Tens of Thousands of Acres of Land In Africa to Protect Elephants

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