The Director of Content will lead content storytelling at Linktree, overseeing external messaging and managing the social and editorial content strategies to engage audiences and amplify the brand narrative.
The role
What you’ll do
What you bring
Nice to have
Our Story
Where and How We Work
How we’ll help you thrive
Linktree is building an always-on storytelling engine for creators and SMBs and we’re hiring the content and social leader to run it. This is a role for someone with sharp content judgment, real cultural fluency, and the operational chops to scale a modern content machine inside a high-growth company.
You’ll serve as Linktree’s internal lead for external content storytelling on owned organic channels, building the brand narrative and content standards that show up everywhere Linktree speaks across owned channels. Your mandate: make Linktree’s voice unmistakable, Linker-native, useful, and culturally present, while building a system that grows audience, strengthens brand clarity, and turns product and partner moments into stories people actually care about.
What you’ll do
- Own Linktree’s external narrative across owned channels: define the content vision, pillars, voice, and standards across social plus editorial channels like blog or newsletter. Clarify what we stand for, how we sound, and what we cover.
- Act as our lead content storyteller for major moments: lead content storytelling for product launches, partnerships, creator campaigns, and cultural tentpoles. Working closely with PMM and Comms so Linktree shows up with a cohesive point of view in real time.
- Set the narrative across organic channels: partner closely with cross functional teams to shape how our brand comes to life across owned channels. Partner with comms to ensure press moments and owned storytelling channels reinforce each other and build momentum.
- Run social like a high-performing desk: build and lead the organic social team across calendar planning, publishing, format innovation, and community engagement with clear priorities and crisp execution.
- Build a Linker-native content engine: develop repeatable series and formats that creators and SMBs actually want. Create content that feels native to internet culture, not just “branded content.”
- Build and lead long form storytelling with taste and rigor: own long-form storytelling across our blog and newsletter surfaces, identifying where new channels should be built and existing ones refined. Partner with Growth Marketing and Comms where it amplifies reach, authority, and narrative pull.
- Install the operating system: establish workflows for briefing, production, review and approvals, asset management, and rights and usage so quality scales and speed doesn’t break standards.
- Build the insight loop for social listening: own social listening and analytics. Turn trends and audience feedback into content programming, launch amplification, and general marketing strategy
- Lead cross-functional alignment: Product Marketing, Comms, and our Creator and SMB teams so storytelling is the amplifier for launches and the connective tissue across the org.
- Build the creative bench: partner with our internal creative team while developing additional teams and partner networks across writing, design, motion, video, and production. Bring strong taste, clear briefs, and consistent quality.
What you bring
- 10+ years in content, social, and/or brand storytelling with 5+ years leading teams, with a track record of building systems that scale.
- Proven success growing owned social channels with strong creative instincts and operational discipline.
- Exceptional storytelling judgment: able to set a voice, uphold standards, and make hard calls on what’s worth saying (and what isn’t).
- Deep understanding of both creator and SMB ecosystems as well as internet culture broadly; you can translate trends into programming that feels native and timely.
- Comfort with measurement: you know how to use analytics/listening to guide strategy, sharpen programming, and prove impact.
- Ability to build scalable production workflows and lead creative resources across in-house and partners.
Nice to have
- Experience building a content studio or long form storytelling team and cadence.
- SEO-led content strategy plus distribution partnerships.
- Close collaboration with creator marketing, partnerships, and communications teams, and comfort packaging stories with creators and SMBs, not just about them.
- Experience shaping narrative for high-visibility product launches and partnerships, including tight coordination with Comms and PR.
Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $200,000-$220,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.
P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Nike, Nordstrom Target, Sephora, Vuori, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
How we’ll help you thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.
Top Skills
Seo
Linktree Los Angeles, California, USA Office
We'll be opening an office in LA in the near future.
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