Director of Content

The Role:  

Forge is building a content engine, not a content backlog. Our audience already trusts us for market access, data, and insight across the private market. The next chapter is about earning a bigger role in how investors, operators, and institutions understand what’s happening and what’s coming next. Content is central to that ambition. 

As Director of Content, Marketing, you’ll take everything that’s unique about Forge: deep proprietary data, researchers with real-time market insights, and differentiated  products and turn them into distinctive, authoritative storytelling that only Forge can deliver . You will build the next evolution of our content platform, establishing it as a trusted source of clarity and perspective on the private market.  

This is a senior, hands-on role for a content visionary who is a gifted storyteller and thinks like an editor-in-chief, a strategist, and an operator. You’ll define Forge’s voice and editorial point of view, build scalable programs and franchises (not one-off assets), and ensure content contributes meaningfully to brand strength, engagement, and business outcomes. 

You’ll lead the content strategy end to end, owning what we make, why we make it, where it lives who consumes it and how it performs, while partnering closely with Product Marketing, Data, Communications, Web, Lifecycle, Sales and core thought leaders. 

Responsibilities:   

• Define Forge’s editorial voice and point of view: Own and evolve how Forge shows up and stands out. Set clear standards for storytelling, tone, and rigor across everything we publish, from flagship research and thought leadership to web content, videos and sales enablement.
• Build durable  content franchises: Create repeatable formats and programs that audiences recognize and return to, including research-led narratives, educational series, and ongoing market commentary. Move the organization away from one-off content toward scalable, compounding impact.
• Drive content strategy across the funnel: Design and run a content system that serves multiple audiences, institutions, individual investors, private company leaders, and internal teams, while aligning to clear goals across awareness, engagement, conversion, and retention.
• Lead content operations, excellence and execution: Set quarterly priorities, editorial calendars, and success metrics. Orchestrate production across internal teams, freelancers, and agency partners, and stay personally involved in high-impact content creation.
• Translate complex concepts and ideas into compelling stories: Turn private market data, analysis, and product insights into clear, credible, and engaging content that helps audiences make sense of a complex financial topic.
• Scale intelligently with AI: Design workflows that responsibly leverage AI to increase speed, consistency, and ambition, without sacrificing judgment, accuracy, or voice. Bring a clear point of view on where AI adds value and where human expertise matters most.
• Tie content to measurable outcomes: Establish and operationalize metrics that evaluate content effectiveness. Use performance insights to test, iterate, and continuously raise the bar.
• Partner deeply across Forge: Collaborate with executives, thought leaders, fellow marketers, Product, Research and other cross-functional teams to surface differentiated insights and voices supporting the Forge brand.
• Raise the bar for content at Forge: Build a content organization that is known internally and externally for quality, clarity, and credibility with the skills and expertise to scale with the business. 

Qualifications:   

• Significant experience building integrated content strategies and leading successful content programs across multiple formats that strengthen brand authority, drive measurable business impact and deliver against awareness, acquisition, SEO and engagement objectives. 
• Strong editorial instincts and proven ability to tell the right stories at the right time and innate sense for separating the forgettable from content that resonates. 
• Exceptional, sharp writing skills and fluency in modern content and media patterns, including distribution, audience growth, and performance measurement. 
• Deep expertise in the private market, including venture capital, private equity, and primary and secondary markets, with the ability to translate complex, regulated and data-driven topics into clear insights. 
• Strong understanding of Forge’s target audiences including mass affluent, HNW and UHNW individuals and families, financial intermediaries and institutions. 
• A thoughtful, practical perspective on how AI can improve content creation and operations. 
• Equally comfortable defining long-term strategy and rolling up your sleeves to execute critical initiatives. 
• Advanced knowledge of SEO and AEO, with demonstrated ability to surface high-intent demand and structure content to lead in both Google and generative search. 
• Physical requirements: operate a computer for 8 hours per day; give and receive detailed information through verbal and written communication

Preferred Qualifications:  

• Experience leveraging AI and Analytics tools (AirOps, Heap, Looker) 
• Data visualization expertise and fluency with Flourish and Figma 
• Experience partnering with financial influencers and content creators
• CFA or FINRA qualifications 
• Asset management, financial services  or fintech experience strongly preferred. 

For residents of San Francisco, CA the annual salary range for this role is $145,000 - $165,000+ annual bonus. Final offers may vary from the amount listed based on geography, candidate experience and expertise, bonus, and other factors