Director, Consumer & Brand Communications

About the Role:

Tubi is looking for a Director, Consumer & Brand Communications to help shape how one of the fastest-growing entertainment platforms shows up in culture. 

Reporting to the VP, Communications, this leader will own communications strategy across Tubi’s brand, consumer, and platform storytelling: connecting what Tubi is building and marketing to the conversations, communities, and cultural moments that matter to audiences. 

We’re looking for someone who can move fluidly between strategy and creativity, planned campaigns and real-time culture, earned media and emerging forms of influence. Someone who asks, “Why would anyone care?” and “What is uniquely Tubi about this?” before “What’s the PR plan?” Someone who can work upstream with Brand, Product, Social, Content, and other partners to help find the story before the campaign is formed. 

The right person deeply understands how earned attention works today. They know how to tell a story that can travel through journalists, creators, communities, social conversation, partnerships, and unexpected cultural moments: and how those channels can work together to change what people understand about a brand.

This is a hybrid role based out of our Los Angeles or New York office. You must be willing to travel to our office 2-3 days/week. 

What You'll Do:

• Shape Tubi’s consumer and brand narrative. Develop and lead communications strategies that translate Tubi’s brand, audience, and business priorities into stories people care about. 
• Help build a consistent external understanding of what makes Tubi differentiated and why it matters now. 
• Partner closely with Brand and cross-functional teams at the earliest stages of campaign development.
• Identify the cultural insights and earned premises before execution begins, helping answer, “What’s the story?” “Why now?” “Why Tubi?” 
• Originate and shape earned-first ideas that can break through: distinguish between an activation that can generate content and an idea press and fans will actually talk about.
• Help ensure Tubi is an active and ongoing participant in culture by building a disciplined approach to proactive and reactive cultural opportunities. 
• Identify moments where Tubi has the right to participate in the conversation and move quickly alongside Social, Brand, Talent, and Agency Partners to turn those opportunities into meaningful attention. 
• Lead consumer-facing product storytelling by translating Tubi’s product and platform innovation into compelling consumer stories.
• Connect new features and experiences into broader shifts in how people discover, watch, and share entertainment. 
• Expand the definition of earned media at Tubi in order to continually evolve where and how Tubi earns attention. 
• Develop relationships and ideas across traditional consumer and entertainment media as well as creators, newsletters, Substack, podcasts, communities, and emerging cultural voices. 
• Turn audience insights into storytelling by working with research, analytics, and finance teams to identify behaviors, trends, and data that can fuel consumer narratives and fan participation. 
• Lead agencies toward better work by setting clear strategic briefs and expectations for agency partners.
• Help build integrated campaigns across One Tubi Marketing team so consumer storytelling contributes to a larger, coherent Tubi narrative.
• Measure what matters and define success beyond clips and impressions.

Your Background:

• 10+ years of experience in consumer communications, public relations, cultural marketing, or related fields, ideally spanning entertainment, technology, media, or consumer brands.
• A track record of developing and executing earned-first ideas and consumer campaigns that generated conversation, not just coverage. 
• Strong cultural instincts and curiosity about entertainment, creators, fandoms, and how audiences discover and share what they love. 
• Excellent news judgment and an intuitive understanding of what makes an idea interesting to journalists and consumers. 
• Fluency across traditional earned media and newer channels of influence, with a point of view on how communications is changing.
• Ability to translate product innovation and technology features into accessible, human stories.
• Strong storytelling and strategic writing skills.
• Experience leading agency partners through ambiguity, competing priorities, and fast-moving news cycles. 
• Collaborative instincts and the confidence to challenge ideas constructively when the earned premise isn’t there.

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