Director of Business Performance & Optimization – Marketing

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?
Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.
While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

PAY RANGE

BENEFITS

Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage.  Employees have access to disability and AD&D insurance.  We also offer health care and dependent care flexible spending accounts, as well as health savings accounts, to eligible employees.  Employees are able to enroll in our company’s 401k plan and employer-funded retirement plan.  Newly hired employees accrue 6.16 hours of paid time off (PTO) on a per pay period basis based on hours worked (up to a maximum of 160 PTO hours per year) and receive ten paid holidays throughout the calendar year. Additional details regarding BECU Benefits can be found here.

IMPACT YOU’LL MAKE:

As the Director of Business Performance & Optimization – Marketing at BECU, you’ll be a key driver of financial discipline and strategic clarity across our marketing organization. Your leadership will directly influence how we allocate resources, measure ROI, and optimize spend to maximize member value and enterprise growth. By aligning marketing investments with business outcomes, you’ll ensure every dollar spent delivers measurable impact—fueling BECU’s financial health and long-term success. This is your opportunity to lead with purpose, shape enterprise-wide strategies, and elevate marketing’s contribution to BECU’s bottom line.

WHAT YOU’LL DO:

• Shape Strategic Direction: Collaborate with senior leaders to align Marketing strategies with BECU’s enterprise vision and long-term roadmap.
• Transform Marketing Investments: Lead the evolution of our marketing investment process, creating new methodologies for investment strategy and optimization.
• Forecast with Precision: Build and manage marketing planning and forecasting models that support smarter, more agile decision-making.
• Drive Operational Excellence: Establish and lead business processes and routines that keep teams focused, aligned, and accountable to key priorities.
• Lead with Insight: Design and implement team strategies that reflect employee and member feedback, driving engagement and continuous improvement.
• Unify Through Communication: Develop clear, consistent messaging that connects employees to the division’s goals, initiatives, and culture.
• Create Organizational Rhythms: Manage internal operational cadences—like business reviews and planning cycles—to ensure smooth execution and feedback loops.
• Champion Change: Act as a change leader across teams, helping drive adoption and success of new programs and strategic initiatives.
• Collaborate Across Functions: Work closely with leaders across the organization to align resources, timelines, and priorities for shared success.
• Support Executive Planning: Provide strategic input and facilitation for staffing, organizational design, and budget planning efforts.
• Contribute to Strategic Reviews: Participate in key planning sessions and initiative reviews, helping shape business cases and strategic direction.
• Elevate Executive Communication: Develop high-impact presentations and reporting tools that keep senior leadership informed and empowered to act.
• Perform with Agility: Take on additional responsibilities as needed, always with a focus on driving value and innovation.

This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.

WHAT YOU’LL GAIN:

This role is ideal for a strategic thinker, operational leader, and marketing innovator. If this sounds like you, here’s what you’ll find rewarding:

• Strategic Influence: You’ll help shape the future of marketing at BECU.
• Creative Problem Solving: You’ll design new ways to optimize investments and drive results.
• Executive Visibility: You’ll contribute directly to senior-level planning and decision-making.

QUALIFICATIONS:

Minimum Qualifications:

• Typically requires a bachelor’s degree in business administration, Communications, or equivalent experience.
• Typically requires 10 years of relevant experience in Marketing Finance and or Marketing analytics, reporting and operations management, project management, business implementation or organizational communications.

Desired Qualifications:

• Experience with marketing financial concepts and analytics practices.
• Excellent written and verbal communication skills, as well as presentation skills, enabling individual to communicate directly and diplomatically with all levels of employees.
• Demonstrated conceptual, program and project management skills required.
• Demonstrated planning skills in both tactical and strategic planning required.
• Effective leadership and negotiation skills; ability to engage and influence others to achieve results. Ability to persuade through consensus building.

JOIN THE JOURNEY:

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don’t just fill a role but fuel the growth and success of BECU? This is more than a job – it’s a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU.

Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let’s achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now.

#BECU #YourGrowth #BECUJourney

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.