Director of Brand Social

The Team

As Upstart’s Brand & Creative Team, we shape and elevate the brand across all surfaces, ensuring our website and content are discoverable, engaging, and strategically optimized for growth. This role will be a key part of our "Web Tiger Team", working alongside our Lead Web & Experience Designer to drive organic discoverability, SEO, brand content strategy, and conversion optimization.

As the founding Director of Social Media at Upstart, you will build our social presence — defining who we are, how we show up, and how we build relationships with our communities. This is a hands-on leadership role and a team-of-one to start, with the opportunity to grow your dream team over time. You will set the vision, strategy, operating model, and measurement framework for social, while also rolling up your sleeves to create, experiment, and ship. 

You will own organic social including content and creator strategies, community engagement, and social governance. You will be responsible for building business cases, forecasting impact, defining KPIs, and partnering with Paid Media and Growth to extend brand and campaign impact across channels.

This role is ideal for a builder — someone equally comfortable shaping long-term strategy  and doing the work required to get something new off the ground. This is a highly visible role with the opportunity to be a key driver in making Upstart a beloved brand, cultural icon, and household name.

How you’ll make an impact

• Create a distinctive, recognizable Upstart social persona and consistent presence across platforms.
• Build measurable growth in reach, engagement quality, creator program impact, and campaign extension performance.
• Stand up repeatable systems (OKRs, dashboards, rituals) that make social scalable over time.
• Set content strategy and activation roadmaps to support and achieve brand messaging goals
• Establish the roadmap, budget, and hiring plan to grow the function responsibly.

Minimum Qualifications 

• 10+ years of experience across social media, content, brand, or community leadership with at least 5 years spent managing teams
• Proven experience building or scaling a social function including: strategy → operating model → execution → measurement
• Demonstrated success using social content to drive brand and business outcomes (awareness, consideration, engagement, or conversion).
• Experience developing business cases, setting and managing budgets, forecasting impact, defining KPIs, and communicating results to senior leadership.
• Hands-on proficiency with a modern social stack including: Publishing and management (Sprout, Sprinklr, or equivalent), Listening and monitoring (Brandwatch, Sprinklr, or similar), Attribution and measurement integrations Salesforce, HubSpot, or similar)

Preferred Qualifications

• Experience in fintech, financial services, or another regulated industry.
• Comfort working in early-stage or ambiguous environments where you are both strategist and executor.
• Comfortable managing vendors/agencies, partners,  and cross-functional stakeholders.
• Experience launching new channels or rebuilding underperforming ones at a brand level.
• A passion and aptitude for predicting, engaging in, and driving culture through the lens of brand

Position location This role is available in the following locations: Remote 

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

What you'll love 

• Competitive Compensation (base + bonus & equity)
• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart 
• Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
• Employee Stock Purchase Plan (ESPP)
• Life and disability insurance
• Generous holiday, vacation, sick and safety leave  
• Supportive parental, family care, and military leave programs
• Annual wellness, technology & ergonomic reimbursement programs
• Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
• Catered lunches + snacks & drinks when working in offices

#LI-REMOTE

#LI-Director