Director of Amazon Marketplace

We are seeking a highly driven Director of Amazon Marketplace to own and lead our third-party (3P) Amazon business. This role will be responsible for full P&L ownership, strategic planning, and execution of all aspects of our Amazon channel. You will lead the end-to-end management of our account, including assortment strategy, marketing, operations, and performance analytics, ensuring sustained growth and profitability. 

This is a high-impact role with direct influence on our top-line revenue and brand presence on the world’s largest online marketplace. You’ll have the opportunity to launch new brands and grow current brands with high visibility to Executive Management. If you live and breathe everything Amazon with a proven track record of growing brands rapidly, this may be the role for you.  

This full-time position reports to the Head of Indirect Sales and is located in Redwood City, CA. The team member is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

What you’ll do:  

Strategic Leadership & P&L Management 

• Own and manage the full Amazon P&L; set and achieve revenue, margin, and profitability goals 
• Develop and execute a comprehensive growth strategy for the Amazon marketplace business 
• Identify market opportunities, trends, and competitive dynamics to guide pricing, promotions, and product strategy 

Marketplace Management 

• Oversee all aspects of the Amazon Seller Central account including listings, inventory, content, reviews, and customer experience 
• Optimize product detail pages (SEO, A+ Content, titles, images, bullets, etc.) to drive visibility and conversions 
• Manage product launches, category expansion, and seasonal planning with a holiday-focused lens 

Advertising & Performance Marketing 

• Oversee Amazon advertising (PPC, DSP, etc.) strategy and budget to maximize ROI 
• Use data-driven insights to adjust campaigns and improve ACoS, TACoS, and sales performance 

Inventory & Supply Chain Coordination 

• Collaborate with supply chain and operations teams to ensure accurate demand forecasting, FBA planning, and inventory availability 
• Oversee Seller Fulfilled Prime (SFP) eligibility and performance, ensuring compliance with Amazon’s requirements 
• Develop and manage an inventory allocation strategy between SFP and FBA, optimizing for profitability, customer experience, and delivery performance 
• Minimize out-of-stocks and long-term storage fees while ensuring timely delivery of holiday-sensitive SKUs 

Team Leadership & Cross-Functional Collaboration 

• Provide supervision to a small team, defining tasks aligned with common goals, and fosters the professional development of team members through active discussion, feedback, coaching, and mentorship 
• Lead a high-performing team of an Amazon Account Manager and a Sales Support Specialist; manage external agency partners 
• Leads team with accountability for business outcomes, promoting solution-sharing and inspiring the broader team/function with a vision aligned with organizational values  
• Work cross-functionally with product development, creative, operations, and finance to align objectives and execution plans 

Analytics & Reporting 

• Analyze business performance, key KPIs, customer trends, and channel profitability 
• Provide regular reporting to executive leadership with actionable insights and recommendations 

What you bring to the table:  

• 14+ years of experience managing Amazon marketplace (Seller Central) for a consumer goods brand; experience with seasonal or holiday products is a plus 
• Proven success in managing multi-million-dollar P&L with strong financial acumen 
• Deep understanding of Amazon algorithms, policies, tools (e.g., Helium 10, Jungle Scout, Amazon Ads) 
• Demonstrated ability to grow a product line and scale a channel profitably 
• Strong analytical skills and data fluency; ability to translate insights into actions 
• Exceptional project management and organizational skills 
• Entrepreneurial mindset with a roll-up-your-sleeves approach 
• Excellent communication and leadership skills 
• Familiarity with the ecommerce sales funnel and tactics to drive sales conversion 
• Proficient with Amazon Seller Central 
• History of autonomous work without direct regular oversite  
• Bachelor’s degree required 
• Demonstrated AI literacy, enabling effective understanding, interaction, and critical evaluation of AI technologies and applications across diverse business functions 

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.    

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace. 

• Check out our flagship brand, Balsam Hill: www.balsamhill.com  
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023 
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/ 
• Glassdoor: https://bit.ly/balsambrands-glassdoor 

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes: 

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process 
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents 
• Up to $2,000 annual funding toward HSA accounts  
• Medical, transit, dependent care FSA  
• Infertility coverage offered on all medical plans 
• Generous parental leave program and flexible return options 
• Company-paid life and AD&D insurance 
• Company-paid short and long-term disability insurance 
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year 
• Employee Assistance Program (EAP) and other mental health and wellness perks 
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages 
• Paid 5-week sabbatical leave after 10 years of employment 
• Annual continuous learning benefit up to $1,000 per person, per fiscal year 
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment 
• Generous team member merchandise discount 
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance 

The base pay range for this position is: $170,000 to $213,000. Please note that placement within the posted salary range is based on several factors, including geographic location, experience, skills, alignment with role requirements and other job-related factors. It is uncommon for offers to be made at the top of the range, as this typically reflects a candidate who exceeds all role requirements and brings significant, directly applicable experience. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner. 

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. 

#LI-Hybrid 

All your information will be kept confidential according to EEO guidelines.