Director, Advertising Strategy (IGA)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

We are seeking an experienced Director, Advertising Strategy to support Interscope Records’ paid media initiatives for frontline and catalog repertoire. This is a permanent, full-time position. Artist success is our ultimate metric, and what drives our mindset, skillset, and company culture. The ideal candidate for this position is passionate about the ever-changing advertising landscape and about MUSIC! They have experience overseeing strategy and execution across digital media channels, including paid search, social, programmatic, display, video, mobile and are confident leading goal-oriented, full-funnel strategies that drive measurable results. They excel at managing multiple high-priority campaigns, building high trust relationships with internal and external stakeholders, and maintaining structure, organization, and accountability in a fast-paced environment. A natural storyteller, the Director of Advertising Strategy can distill complex data into clear, actionable insights with clarify and confidence for both marketing and executive audiences.

 How you’ll CREATE:

• Partner with Interscope leadership, digital project managers, and paid media teams to lead full-funnel campaign planning, execution, and optimizations across artist and label priorities.
• Serve as the main point of contact between the central media team, Interscope marketing team, and artist management to ensure seamless communication and alignment.
• Represent paid media strategy and results in executive level and cross-functional meetings, framing presentations around goals, learnings, and growth opportunities.
• Track performance across campaigns, providing proactive recommendations to optimize for fan engagement, revenue growth, audience acquisition goals.
• Partner with CRM embeds to coordinate always-on fan acquisition and first-party audience segmentation strategy.
• Manage both hard dollar and gratis media budgets, tracking spend, pacing, testing, and optimization opportunities.

• Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation.
• Research emerging platforms, trends, and innovations to inform future media planning strategies.
• Collaborate with creative and content teams to ensure campaign assets align with platform best practices.

Bring your VIBE:

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred

• 5+ years’ experience leading digital advertising strategy - preferably within entertainment, e-commerce, or agency environments. 10+ years industry experience.
• Highly organized, detail-oriented, and able to adapt quickly in a dynamic, fast-paced environment.

• Exceptional written and verbal communication skills; comfortable presenting to senior leadership and external partners.

• Hands on experience with major digital ad platforms including Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs 

• Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify

• Proficiency in Keynote, Word, Excel and PowerPoint with ability to build visual-first presentations and performance summaries for executive audiences.

• Familiarity with tools such as DoubleClick, Google Analytics, Domo, Looker, and Linkfire 

• Experience driving eCommerce revenue growth and lead generation through paid media.

• Passionate music fan 

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

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Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.