The Director of Ad Operations leads digital campaign execution and optimization, ensuring quality assurance, financial management, and operational excellence while collaborating with cross-functional teams to exceed client objectives.
Modifly is a performance-driven marketing agency that partners with enterprise clients to deliver strategic media solutions. Our team of creatives, technologists, and strategists is dedicated to pushing the boundaries of digital marketing to achieve outstanding client results.
We're seeking a strategic, detail-oriented Director of Ad Operations to lead the execution and optimization of all paid media campaigns across all digital platforms. This role is pivotal in driving operational excellence, client specific ad tech infrastructure, ensuring quality assurance, and financial management of client campaigns to ensure flawless campaign delivery and performance. The ideal candidate will bridge strategy and execution, enabling scalability efficiency and measurable impact across the agency.
KEY RESPONSIBILITIES
- Leadership & Team Management
- Define workflows, set performance standards, and foster a high-performing, detail-obsessed operations culture.
- Partner with Media Strategy, Performance, Project Management, Analytics and Creative teams to align on workflows and exceed client objectives.
- Campaign Execution & Quality Assurance
- Oversee the full lifecycle of campaign execution, including trafficking, tagging, and technical implementation of digital campaigns across programmatic, social, search, retail media and video platforms.
- Ensure accurate implementation of ad tags, tracking pixels, floodlights, and verification tools (e.g., IAS).
- Own and enforce quality assurance processes to eliminate discrepancies, minimize downtime, or ensure flawless tracking and reporting.
- Proactively identify and resolve technical issues.
- Own the end-to-end ad operations workflow across platforms including Meta, Google, Programmatic, CTV, Retail Media, and more.
- Partner with media strategists to ensure campaign setup aligns with business goals and KPIs.
- Lead budget tracking, media finance workflow, and post-buy reconciliation with Finance and Procurement teams.
- Ad Tech & Platform Management
- Manage ad tech stack, including ad servers (e.g., CM360), DSPs, MMPs, and analytics tools.
- Recommend and implement new platforms and automations to increase efficiency and insight.
- Stay current on industry changes in data privacy, attribution, and identity, and translate implications to internal processes.
- Reporting & Optimization Support
- Partner with analytics and performance teams to ensure accurate, timely reporting and actionable insights.
- Own discrepancy resolution and pacing alerts, and collaborate on campaign troubleshooting.
- Assist in testing and implementation of new ad formats, creative iterations, and channel innovations.
- Process & Governance
- Develop and refine SOPs for trafficking, creative specs, naming conventions, and campaign documentation.
- Serve as the internal authority on media compliance, brand safety, and data integrity.
REQUIREMENTS
- 8 - 10 years of digital ad operations, media buying, or ad tech experience, including 2+ years in a leadership role
- Deep knowledge of ad servers (e.g., CM360), DSPs (e.g., DV360, The Trade Desk), and social platforms (Meta, TikTok, etc.).
- Experience with attribution platforms (e.g., GA4, MMPs like AppsFlyer or Adjust).
- Familiarity with ad verification tools and tagging methodologies.
- Strong project management skills and ability to lead cross-functional initiatives.
- Analytical mindset with meticulous attention to detail.
- Team leadership experience is strongly preferred.
PREFERRED EXPERIENCE
- Experience with retail media or commerce platforms (Amazon, Walmart Connect).
- Exposure to dynamic creative optimization (DCO) or feed-based creative workflows.
- Understanding of evolving privacy regulations (e.g., GDPR, CCPA) and implications for ad tech.
ADDITIONAL INFORMATION
- Hybrid work schedule requiring 2-3 days a week onsite
- Medical, Dental, Vision
- 401K w company match
- 17 Paid Holidays
- Flexible PTO
Furthermore, as a valued member of our team, this individual will have access to ongoing learning opportunities, including workshops on data analysis techniques, advanced ad platform functionalities, and emerging trends in the digital marketing landscape. This commitment to continuous learning of both technique and management skills ensures that our team members are equipped with the latest tools and strategies to excel in their roles.
This role not only offers the chance to contribute to exciting projects and drive client growth but also provides a supportive environment for career advancement and skill development. Join us at Modifly and embark on a journey of professional growth and success in the dynamic field of digital marketing.
At Modifly, we are a diverse team of creatives, strategists, media buyers and collaborators. We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth. We start by listening, learning and collecting information. Next, we build out a customized strategy paired with meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance. Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.
Top Skills
Adjust
Appsflyer
Cm360
Dv360
Ga4
Meta
The Trade Desk
Tiktok
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