Wheelhouse DMG develops and executes digital strategies that deliver exceptional business performance. Our work and our clients are varied but everything we do and every client we work with is focused on the same thing – creating business value. We do this by working in close partnership with our clients to gain a deep understanding of their businesses and then use data science, our team’s deep expertise and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be.
We’re known for an unusual combination of marketing savvy and technical expertise that produces compelling ROI for our clients. But we’re equally known for a few things we also consider sacrosanct – and perhaps even more foundational to our success:
- The transparency and helpful spirit with which we do our work
- The way in which we quickly become full partners in client marketing initiatives
- The care and thoughtfulness that we show our clients
We are seeking a detail-oriented and AI-savvy Digital Strategy Analyst to join our growing Digital Strategy team!
The Digital Strategy team at Wheelhouse was founded in SEO and content strategy and is currently expanding into broader strategic support for our clients. As we scale our operations to meet increasing client demand, we're looking for an analyst who can execute tactical SEO and UX analysis tasks using our established AI-enhanced processes. The right applicant will have experience with data analysis and reporting, be proficient in AI tools like ChatGPT, Claude, and Google Gemini, eager to leverage these technologies to maximize efficiency and quality, and excited to learn from senior team members.
Who You Are
You are personable, enthusiastic and have a passion for digital marketing and a broad range of experience and interests. You love learning, and perpetually staying up to date with the latest industry changes, while helping to disperse this knowledge among fellow team members. You have a proven track record of consistently driving exceptional performance. You’re comfortable speaking the language of data and working closely with a data team.
As a Digital Strategy Analyst at Wheelhouse DMG, you will support our Digital Strategy Managers by executing SEO and UX deliverables with precision and efficiency. This role involves conducting keyword research, creating content briefs, analyzing testing data, and compiling monthly reports—all while leveraging AI tools to enhance productivity and quality.
The Role
- Supporting multiple client accounts with SEO and content analysis
- Using AI-enhanced workflows to accelerate research and analysis tasks
- Enabling our strategists to take on new clients and maintain quality standards
- Learning from senior team members to develop strategic thinking capabilities
- Conduct comprehensive keyword research using both traditional tools and AI assistance
- Create content briefs using our AI-driven processes and templates
- Analyze user testing videos and compile insights with AI support
- Develop monthly performance reports using our established AI-enhanced workflows
- Pull and analyze data from Google Analytics and Search Console
- Use AI tools effectively to accelerate research and analysis tasks
- Collaborate with strategists to ensure deliverables meet quality standards
- Support multiple client accounts alongside our senior Digital Strategy team members
- Follow and help refine our existing AI-assisted processes
- Gradually take on client-facing responsibilities as skills develop
- Build slides and presentations that effectively communicate data insights
- Conduct webpage audits and content analysis using SEO and UX best practices
While many tasks will not be client-facing initially, you'll regularly support certain accounts while maintaining flexibility for ad-hoc support across other accounts.
Essential Qualifications & Skills
- Core Digital Strategy Skills
- 3+ years of experience in SEO fundamentals and UX analysis
- Strong data analysis skills with the ability to extract insights and craft narratives
- Proficient in keyword research and content strategy
- Hands-on experience with Google Analytics, Google Search Console, and keyword research tools like Ahrefs or SEMrush
- Knowledge of technical SEO best practices
- Ability to conduct webpage audits and content analysis
- Self-sufficient in data analysis and performance reporting
- Experience building slides and presentations for stakeholder communication
- AI Tool Proficiency
- Strong working knowledge of AI tools (ChatGPT, Claude, Gemini) for research and analysis
- Demonstrated ability to write effective prompts to get quality outputs from AI tools
- Experience using AI to enhance productivity in SEO and content tasks
- Understanding of AI limitations and when human judgment is needed
- Ability to adapt quickly to new AI tools and features
- Comfort with using AI as a daily work companion, not just an occasional tool
- Strong communication skills for effective collaboration with internal teams
- Ability to manage multiple tasks and priorities efficiently
- Detail-oriented with a commitment to delivering error-free work
- Eagerness to learn and grow into strategic responsibilities
- Adaptability to work with existing templates and processes
Beyond Experience: About You
Your love of digital marketing runs deep. You’ve likely been described as a T-Shaped Marketer, a jack of all trades, or a lifelong learner. You constantly look for new opportunities to connect the dots between marketing tactics and the goals you’re working to achieve. And your relentless focus on business performance consistently delivers exceptional results.
You bias toward enabling team members rather than directing or dictating. You thrive in collaborative situations and may have commandeered a whiteboard or two in your day during brainstorming sessions. You’re an active listener and are always looking for ways to help clients succeed, be that integrating new marketing tactics, proposing new work, or simply looking for ways to better collaborate. You have high emotional intelligence and empathy and are skilled at delivering feedback in a kind manner.
You are helpful, generous, and empathetic. Wheelhouse values resonate with you, and cynicism has no place in your work. You get joy from helping others to succeed.
What Wheelhouse offers:
- A passionate, joyful, values-driven company culture with the flexibility to work remotely or from our beautiful, waterfront office in Seattle.
- An exciting, creative, and fast-paced atmosphere
- Competitive salary with semi-annual review processes
- Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents
- Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits
- Access to the Company's Employee Assistance Program
- Quarterly volunteering and donation match
- $50 monthly Wellness stipend
- $1000 annual Professional Development & Education credit
- Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client
- Unlimited PTO
- Generous Company Holidays
- Monthly Mental Health Days for employees to rest and recharge
- 3 months of 100% paid parental leave
- Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary
- Participation in a Student Loan Assistance program
At Wheelhouse DMG, we believe that our differences add to the richness of our experience together. This means we not only welcome diversity; we celebrate it! Your gender identity, your religion, your skin color, where you come from, are essential to who you are and will be welcomed here. We believe that by fostering a culture of inclusion where everyone is able to bring their whole selves to work, we will create a place where everyone feels like they belong and are valued for who they are. We have an ongoing commitment to diversity and equal opportunity for all applicants and employees. Come as you are, everyone is welcomed here -- but don't forget to apply!
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