Digital Media - VP of Social Media

Job Description

Who We Are

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Department

The Digital Media department centers the agency’s digital, technology, and social-first monetization expertise, focusing on the Creator Economy, which includes Talent Representation, Corporate Advisory, and New Media. We represent digital-endemic content creators across key verticals including gaming, lifestyle, beauty, and fashion, and support traditional talent clients across all areas of their social and direct-to-consumer businesses. CAA Digital Media advises corporate brands, media companies, and tech startups in navigating the Creator Economy and digital ecosystem. As emerging technology, including AR, VR, and AI, impacts storytelling, our team canvases the media landscape to provide opportunities across the agency underpinned by social communities. We work closely with Talent, Brands, and Social-Led Platforms to monetize and capitalize on cultural moments, bring passion projects to life, and diversify revenue streams in collaboration with teams across the agency.  

The Role

The VP of Social Media will lead an internal social media team and play a pivotal role in driving an always-on digital strategy for clients. The position will build and lead the overall strategic vision for public figures, digital natives, brands and media companies, craft bespoke social media strategies, lead account management, support business development and work hand in hand with the client and team on execution and report on KPIs.

Responsibilities:

• Responsible for developing and executing innovative and strategic plans for client social media and content across digital platforms. (YouTube, TikTok, Instagram, Facebook, X and more)

• Review client's current social media accounts, analyze the content, engagement, and overall performance.

• Effectively communicate a comprehensive strategic vision that reflects the unique preferences of the client, their personal brand, and the specific objectives of their business.

• Responsible for generating and supervising the creation of both long and short-form videos, still images, graphics, copy, captions, and memes.

• Enhance social media strategies to boost user engagement. Work with CAA Data & Analytics team to develop KPIs and measurement criteria across social media.

• Partner with group lead to support business development including internal and external outreach, leveraging existing relationships, forging new ones, pitching clients and advising on deal terms

• Develop integrated marketing and sponsorship activation plans, working with client and team to support partnership initiatives.

• Responsible for growing CAA’s network and visibility in social media space by attending conferences and functions.

• Research and stay up to date on emerging film, TV, sports, music and creator social media trends.

• When required, provide onsite client support for events, activations, shoots, and other to ensure social media coverage.

Qualifications:

• 15+ years combined experience in agency, platform or brand social media department and experience working with public figures, brands and media companies

• An impressive portfolio of work that demonstrates your creativity and ability to work in the digital/social space

• Excellent knowledge of YouTube, TikTok, Instagram, X, Facebook, and social media best practices

• Experience signing social media management clients and understanding of market terms

• Familiarity with social media tools like Hootsuite and Spout

• Established relationships in social media, content syndication and/or MCN space

• Best-in-class client servicing and relationship building

• Exceptional verbal and written communication skills

• Ability to “think on one’s feet” in a fast-paced, agency environment

• Solution-oriented

• Ability to travel and attend work outside normal business hours on an as needed basis

Please submit work samples and/or your portfolio, along with your resume for consideration.

Location

This role is in person and will be based in our Los Angeles office location.

Compensation

The annual base salary for this position is in the range of $195,000 - $265,000 in Los Angeles. This position is also eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in the role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.

Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.