Digital Media Specialist, Brand Assurance

Description
The Brand Assurance Specialist plays a critical role in safeguarding media quality and upholding brand integrity across digital advertising efforts. This hands-on, results-driven professional is responsible for ensuring adherence to brand safety standards and digital governance protocols. The ideal candidate brings a deep understanding of digital media quality, brand safety principles, and a passion for data-informed decision-making.
This role is well-suited for someone who thrives in a fast-paced environment, is detail-oriented, and is committed to driving measurable improvements in media performance and compliance.
Major Duties and Responsibilities:

• Drive Media Quality Improvements: Develop and implement actionable strategies to enhance media quality, reduce reputational risk, and ensure operational compliance.
• Data-Driven Insights: Analyze and synthesize data from multiple sources to support strategic decisions and identify optimization opportunities.
• Audit and Monitor Campaigns: Leverage marketing intelligence platforms to assess brand safety, fraud, viewability, and geo-compliance across global campaigns.
• Tool Mastery: Become a power user of platforms from MediaRadar, DoubleVerify, Fiducia, and other media intelligence tools.
• Training and Enablement: Create and maintain training materials, guidelines, and documentation to support internal teams and uphold quality standards.
• Cross-Functional Collaboration: Partner with internal stakeholders to reinforce brand safety protocols and align on best practices.
• Industry Awareness: Stay current on evolving industry standards, regulatory changes, and competitive trends to proactively inform strategy.

Requirements:

• Bachelor Degree
• Minimum 3+ years' experience in media planning, buying, or digital ad quality.
• Strong understanding of digital ad quality and brand safety principles.
• Familiarity with media data analysis tools, ad platforms, and marketing intelligence platforms.
• Critical analysis and problem-solving skills developed through professional study or comparable experience sufficient to identify, describe, and make recommendations relative to business challenges impacting their area on a day-to-day basis. Applies a body of professional/theoretical knowledge and problem-solving techniques to identify and resolve issues.
• Strong attention to detail and organizational skills.
• Excellent written and verbal communication skills.
• Works under direct guidance and task-oriented supervision, employees will typically follow a defined process but are required to plan and organize their own work.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.