Digital Media & Audience Analyst

About Definitive Healthcare :
At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
We're headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We've grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.
We're also a great place to work. In 2024, we brought home a number of awards including Built In's 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
Job Summary
As a Digital Media and Audience Analyst you will play a crucial role in the execution of cross-platform digital campaigns and audience strategies. Working in coordination with campaign strategists and account teams, the Analysts will own campaign upload and maintenance, create and maintain reports, and develop data-driven insights and optimizations. They will also own creating audience recommendations and managing audience distributions for our self-serve customers.
Reports to: Manager, Digital Media & Audience Operations
What You'll Do:

• Implement and support healthcare focused D2C and HCP campaigns across multiple channels and platforms
• Create and implement tracking and tagging elements across varying campaign assets
• Collaborate with strategic leads to develop campaign and audience strategies for managed campaigns and self-serve customers
• Manage campaigns across multiple platforms including, but not limited to: Google, Facebook, Instagram, LinkedIn, Bing, and DSP Vendors
• Compile client facing campaign reports on a regular cadence, including optimizations, insights, and recommendations
• Manage the process of defining audiences to be targeted, creating audience recommendations, and tracking and compiling usage reports from customers
• Manage the distribution of Definitive Healthcare Audience segments programmatically via onboarders to DSP, SSP, CTV, Social, and other media destinations
• Manage operations tasks and track issues in Jira and trackers, and own internal team communication on a timely, consistent basis
• Troubleshoot audience segment delivery issues, such as distribution completion or segment identifiers and sizes, with end platforms and onboarders
• Escalate operational issues, delays and challenges, pairing each with suggested solutions

Requirements:

• Baseline knowledge of digital marketing with 1-3 years working in digital media, ad or marketing technology, or ad operations
• Healthcare Marketing background preferred
• Excellent attention to detail
• Strong analytical abilities, comfortable reviewing data and reports to make educated decisions
• Desire to work in a fast-paced work environment, and ability to manage time to commit to on time delivery, every time
• Strong MS Office skills, especially Excel
• Desire to learn new platforms and technologies. Ability to learn independently using open resources, help docs, etc

Nice to Have:

• Programmatically trade/buy inventory in a real-time bidding environment
• Familiarity with Google Ads, Facebook / Instagram Ads / Meta Business Manager, LinkedIn Ads and LookerStudio
• Experience using LiveRamp, and other advertising operational tools
• Knowledge of Media vendors, platforms, data partners, SSPs and DSPs like The Trade Desk, DeepIntent, PulsePoint, Facebook Ads Manager, Amazon, etc.

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note : All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to [email protected] to confirm your status in the application process.