Overview
Join our dynamic marketing team as a Digital Marketing Specialist. In this role, you will leverage your expertise in marketing automation, CRM marketing, and customer journey orchestration to drive our online presence and engagement. With a focus on data-driven strategies, you will help shape and execute marketing campaigns that resonate with our target audience.
Responsibilities
- Marketing Execution. Identify critical gaps in current marketing efforts and develop comprehensive strategies that align with organizational objectives. Collaborate with cross-functional teams to integrate marketing strategies into a cohesive digital marketing plan, ensuring alignment with business goals and maximizing impact.
- Data Analysis and Performance Optimization. Track, analyze, and report on the performance of digital marketing initiatives, including journey orchestration, marketing automation, and email campaigns. Conduct data analysis and market segmentation to identify target audiences and inform digital marketing strategies. Utilize tools like Customer Data Platforms, Journey Analytics, Marketing Automation, BI and CRM platforms to measure performance and drive data-driven decision-making.
- Digital Marketing Strategy & Engagement. Develop and deliver engaging global campaign content across digital platforms, including email and marketing automation. Work collaboratively with subject matter experts to ensure content aligns with business objectives and audience needs.
- Marketing Automation & Customer Journey Orchestration. Build and optimize automated workflows and lead nurturing programs to enhance engagement. Implement A/B testing and performance tracking for continuous improvement.
- Cross-Functional Collaboration. Act as a liaison between marketing and other departments, identifying and implementing opportunities that enhance operational efficiency. Work closely with leadership to ensure digital marketing strategies are aligned with broader business objectives.
Requirements
- 3+ years of experience in digital marketing, web analytics, SEO, or a related field
- Proficiency in marketing analytics tools and best practices
- Experience with marketing automation tools, CRM platforms, and email marketing strategies
- Strong data analysis skills with the ability to provide actionable insights
- Experience with content management systems (CMS) and digital content creation
- Knowledge of website troubleshooting and diagnostic tools
- Strong project management and organizational skills
- Bachelor's in Marketing, Business, Information Technology, or a related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Experience with advanced web analytics techniques and tools
- Familiarity with A/B testing, conversion rate optimization, and lead generation strategies
- Ability to work collaboratively in a fast-paced, team-oriented environment
- Experience with data mining methodologies and market segmentation analysis
#LI-KM2
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$70,720—$110,240 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
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