Digital Marketing Manager

Aquant is the Agentic AI platform purpose-built for service organizations that maintain complex equipment. Unlike generic AI tools, Aquant combines domain expertise with intelligent agents that capture and apply institutional knowledge across service teams. By analyzing service data, from manuals to technician notes, Aquant improves troubleshooting, accelerates training, reduces costs, and transforms service into a revenue driver. Learn more at www.aquant.ai

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We’re seeking a versatile Digital Marketing Manager who can drive demand and engagement across the full funnel. This role blends lifecycle marketing, demand generation, ABM, and marketing operations, perfect for someone who thrives in a startup, has worked with enterprise B2B SaaS products, and understands the nuances of long-cycle, multi-stakeholder deals.

You’ll own campaigns end-to-end, manage our marketing automation systems, update and optimize our website, and experiment with creative ways to generate pipeline. You’ll also help drive account-based marketing programs in partnership with sales to reach and influence high-value accounts. This is a chance to make a visible impact on Aquant’s growth by combining data-driven execution with outside-the-box thinking.

Why you'll love this role? You'll be a key member of a high-impact marketing team at a fast-growing AI startup, have direct ownership of programs that fuel growth and pipeline, and be a part of a fantastic agile team that has a great culture and vibe!

• Plan and execute integrated campaigns across email, digital, paid, ABM, and web channels to attract, nurture, and convert leads.

• Own HubSpot: workflows, automation, lead scoring, reporting, and database health.

• Design and support ABM initiatives with sales, including account selection, personalized campaigns, and metric alignment.

• Track and analyze performance using HubSpot, Salesforce, and attribution/analytics platforms (e.g., HockeyStack).

• Manage and update website content (CMS updates, landing pages, conversion paths).

• Apply UX best practices to improve digital journeys and conversion rates.

• Develop segmentation and personalization strategies to deliver relevant, targeted campaigns across audiences.

• Partner closely with sales on pipeline health, lead quality, and campaign ROI.

• Collaborate with brand/content to create assets that fuel demand and lifecycle programs.

• Explore creative, resourceful approaches to generate awareness and engagement in a lean, fast-moving environment.

• 5–7 years of B2B SaaS marketing experience, ideally with enterprise products and complex buying cycles.

• Hands-on expertise with HubSpot (required); Salesforce familiarity a plus.

• Proven experience with ABM programs (strategy, execution, alignment with sales).

• Experience with analytics/attribution tools (HockeyStack, GA4, or similar).

• Track record of designing and executing multi-channel campaigns that drive pipeline.

• Strong analytical skills with the ability to translate data into actionable insights.

• Experience managing website updates (WordPress, Webflow, or similar CMS).

• Understanding of UX principles and how they impact digital engagement and conversion.

• Creative, resourceful, and comfortable working in a lean, startup-like environment.

• Excellent communication and collaboration skills.

• Experience working in a startup environment - preferred.

It's not enough to have a cool product, join us because you share our values:

These guiding values inspire every Aquant employee. They are how we operate and enable our company as a whole to have a greater impact and achieve our vision:

• Be Humble and Respectful: We are one team, where collective success is more important than individual ego. Treat your colleagues with respect and empathy, act with good intent and value everyone’s contributions.

• Be Curious: Keep learning, and asking questions to understand complex situations. Embrace new challenges. Keep an open mind, and be receptive to feedback.

• Take Ownership: Focus on achieving measurable and meaningful outcomes. Take decisive action, solve problems proactively, and take ownership for projects and results.

• Act with Integrity: Act with Integrity. Do great things while doing the right thing for your customers and colleagues.

Some of our benefits:

• We’ve got you covered: From medical, dental, vision, life, and 401k match & retirement, we’re here to support your physical, mental, and financial well-being.

• Support yourself and those you love: We offer parental leave to full-time employees across all Aquant locations.

• Vacation your way: We want to make sure you have time to meet your personal needs with generous PTO and flexible vacation planning.

• Everyone is an owner: We want everyone to feel ownership over their work and what we are building here, which is why we offer equity to full-time employees.

• Build your career: Every Aquant employee is in control of their career development with our learning stipends, tools, and training.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Aquant is committed to hiring a diverse and talented workforce. We participate in the E-Verify program to ensure that our employees are authorized to work in the United States.

Compensation Range: $100K - $120K