Digital Marketing Manager

Are you a performance-driven digital marketer with a passion for B2B software and a knack for crafting the right message for the right audience? Blend is seeking a talented and creative Digital Marketing Manager to join our growing brand marketing team. In this individual contributor role, you'll have a significant impact on increasing inbound traffic and pipeline by expanding our success across a variety of digital channels, including our website, social media, and video platforms. We're looking for a growth-minded marketer with excellent project management, collaboration, and communication skills to thrive in our dynamic environment.

• Drive SEO Performance: Develop and execute strategies to continuously improve search engine rankings through keyword-informed copywriting and content optimization as well as technical site optimization.  
• Optimize Website Performance: Monitor and maximize website performance, focusing on key metrics such as conversion rates, social media and other referral traffic, and search engine rankings. Implement A/B testing to analyze and improve results.  
• Content Collaboration and Optimization: Partner with content teams to create and optimize engaging, on-brand web content and social media posts that are accurate, up-to-date, and optimized for visibility.  
• SEO Guidelines and Best Practices: Establish and communicate SEO writing guidelines to ensure effective headlines, call-to-action statements, and keyword placement for maximum traffic.  
• Search Audits and Analysis: Conduct regular search audits to assess visibility across major search engines and information gathering services, including technical website analysis, competitive/keyword research, and link analysis.  
• Website Enhancement Implementation: Collaborate with web developers and designers to implement website improvements and enhancements.  
• Performance Reporting and Analysis: Create and deliver monthly and quarterly reports to stakeholders, providing insights on key digital marketing metrics, ROI, and actionable recommendations for improvement.  
• Campaign Effectiveness: Report on the effectiveness of digital marketing campaigns and use data-driven insights to optimize performance and achieve business objectives. 

• 12+ years of hands-on experience in digital marketing, with a strong emphasis on SEO and social media marketing.  
• Demonstrated experience in the B2B software industry is highly preferred.  
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven track record of developing and executing successful digital marketing strategies and creating compelling content for online campaigns, including SEO/SEM, paid search, and social media management.  
• Hands-on expertise with digital marketing platforms and tools, such as Google Suite, Hubspot, WordPress, LinkedIn, and Meta.  
• Strong analytical skills with experience in tracking growth, generating analytical reports, and using tools like Google Analytics, Hubspot, and other BI tools.  
• A technical mindset with the ability and eagerness to learn new tools and platforms quickly.  
• Excellent communication, collaboration, and interpersonal skills with a proven ability to work effectively in a team environment.  
• Creative thinking and problem-solving abilities, with a strong interest in staying up-to-date with the latest digital marketing trends and strategies.  
• Highly organized with strong attention to detail and project management skills.

If you're a passionate digital marketer looking for an exciting opportunity to make a real impact in the B2B software industry, we encourage you to apply! Please submit your resume and cover letter outlining your experience and why you'd be a great fit for this role.