The Digital Marketing Lead manages digital assets, creates engaging content, drives marketing campaigns, coordinates agencies, and reports on performance.
Euronet is seeking to employ a creative and results - oriented digital marketing professional for the position of Digital Marketing Lead - ATM Services.
The position is reporting to the Marketing Director - EFT Europe, with mission to promote digitally the company and in particular the ATM Solutions business line within the markets we operate achieving the company's business goals.
Key Responsibilities:
- Manage digital assets (websites, social media) in all markets we operate.
- Create engaging and informative content to support digital campaigns, (Payment market trends, New product/market launches, Company developments).
- Design and drive digital marketing campaigns to (a) increase brand awareness for ATM solutions in all key audiences – banks, merchants, and end consumers (b) generate leads lead generation maximise conversion of leads to contracts and (c) promote the company’s values through digital channels.
- Coordinate and manage external agencies supporting our digital marketing strategy.
- Work with in-country PR Agencies as required.
- Monitor and manage company’s digital footprint across multiple channels, as well as search engines, social media channels, forums, blogs, and ratings.
- Reporting digital marketing results and adjust content/strategy to increase effectiveness.
General Requirements:
- University degree in Marketing with focus on digital marketing, any Masters degree will be considered a plus.
- Minimum three (3) years of relevant working experience in social media or marketing communication ; creating compelling marketing collateral and presentations.
- Content and copywriting capability as well as experience with social media platforms including Facebook, LinkedIn, Twitter, and Instagram.
- Experience using digital tools e.g., Awario, Hootsuite (or alternative) and knowledge of WordPress is required.
- Strong reporting skills.
- Fluency in English both verbal and written is a must, any additional language will be considered a plus.
- Comprehensive knowledge of Microsoft Office suite of programmes.
- Experience with managing and working with PR Agencies.
- Eligible to work in the EU, without the need of a visa sponsorship.
Competencies:
- Able to work independently as well as in a team.
- Exceptional, editing, and writing skills.
- Attention to detail and results oriented.
- Analytical thinking.
- Willingness to learn on leveraging social media to promote content .
- Good organisational skills, able to take initiative and decisions when needed.
- Work in dynamic, stable, international environment.
- Excellent career prospects within a dynamic and multinational organisation with leading position in the market and ambitious expansion plans.
Top Skills
Awario
Hootsuite
MS Office
Wordpress
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