Digital Marketing Director

The Digital Marketing Director will join PolyAI's rapidly growing marketing team and own the digital and account-based marketing engine behind our growth strategy. This is a senior, individual contributor role with real ownership over how we spend, target, and show up for our highest-value accounts — serving as the primary liaison to our paid media agencies, the architect of our account-based marketing approach, and the strategic backbone for how nurture, webinar, and content programs come together across the business.

Responsibilities:

• Serve as the primary liaison to our paid media agencies, owning strategy and channel allocation recommendations across paid social, search, display, and programmatic, and bringing data-backed budget recommendations to leadership
• Design and maintain our ABM tiering methodology — from strategic named accounts to broader programmatic targeting — and ensure it's applied consistently across every team using it
• Run high-value account targeting directly across channels including LinkedIn, connected TV (CTV), person-based advertising platforms (e.g., Influ2), and out-of-home (OOH)
• Architect the cadence, structure, and content flow for nurture programs and webinars, building a framework that scales across multiple audiences and campaign teams
• Own the strategy and vendor relationships for content syndication programs that fuel top-of-funnel demand
• Define the target audience and strategy behind in-person, high-touch programs (like executive roundtables), partnering with our events team on delivery
• Report on channel performance — CPL, ROAS, CTR, and account engagement — on a weekly cadence, broken out by segment

Minimum skills and experience:

• 10-15+ years of experience in digital marketing, with significant, senior-level experience managing relationships with paid media agencies
• Demonstrated experience building and running ABM programs at scale
• Experience architecting nurture and lifecycle marketing programs
• Strong analytical and budget management skills, with the ability to present clear recommendations to senior leadership

Preferred skills and experience:

• A collaborative, influence-driven working style, with a track record of aligning cross-functional teams without formal authority over them
• Comfort using AI tools (e.g., Claude) to move faster on strategy, reporting, and campaign development
• Experience with AI platforms

We provide a competitive salary range for this role - which is $215,000-$275,000 - depending on level and experience. Please note this range is intended as a guide, not a guarantee. Final compensation will be based on individual qualifications, relevant experience, and the scope of the role.

Benefits

💰 Participation in the company's employee share options plan

🏥 Comprehensive health coverage for you and your loved ones

👪 Life Insurance

◻️ STD and LTD

💰 The opportunity to contribute to the company's 401k plan

🏝 Flexible PTO policy + 11 designated company holidays

📚 Annual learning and development allowance

🏡 We're all about making WFH work for you - that's why we offer a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!

🧡 Enhanced parental leave

👨‍👩‍👧 Company-funded fertility and family-forming programmes

🌸 Menopause care programme with Maven

🌎 Sabbatical Program: 5-week paid sabbatical available after 5 years of employment