Digital Marketing Design Specialist

About the Role

We’re looking for a Digital Marketing Design Specialist who combines exceptional creative talent with strong technical execution. This role is for someone who can tell stories through design, create beautiful, on-brand visuals, and has the developer skill set to bring them to life across web, social, and email platforms.

You’ll be the creative force behind our go-to-market programs—designing high-impact visuals, managing our website experience, and developing HTML-based campaigns in Marketo that engage and convert. You’ll also create and execute social media content that builds brand awareness and drives engagement across digital channels.

If you thrive at the intersection of creativity, code, and campaign strategy, this role offers the opportunity to shape how our brand is seen, felt, and experienced across every digital touchpoint.

Key Focus Areas

Brand, Visual Design, and Digital Storytelling

• Lead creative development across digital and print—designing campaign graphics, ads, emails, presentations, infographics, and event collateral.
• Shape and maintain a cohesive brand identity across all touchpoints, ensuring visual consistency and clarity of message.
• Translate marketing strategies and messages into high-impact visuals that inspire engagement and action.
• Use storytelling and design principles to strengthen emotional connection with prospects and customers.
• (Nice to have) Create short videos, motion graphics, or animations to support campaigns and social storytelling.

Web Design & Development

• Manage and maintain the company’s WordPress website, ensuring alignment with brand, UX best practices, and technical performance.
• Build, update, and optimize pages using HTML/CSS (and light JavaScript when needed).
• Implement design updates, troubleshoot functionality, and collaborate with IT or vendors on technical issues.
• Ensure mobile responsiveness, accessibility, and SEO optimization across devices and browsers.
• Maintain and organize digital assets, photography, and videos to ensure accuracy and version control.
• Own the end-to-end production of email and landing page campaigns in Marketo—from design and build to QA, deployment, and reporting.
• Collaborate with marketing ops on data capture, UTMs, lists, and conversion tracking.

Social Media Design & Execution

• Design and produce engaging visual content for social media, including static graphics, carousels, and animations.
• Publish, schedule, and monitor posts across platforms (primarily LinkedIn, and other relevant channels).
• Track performance metrics to optimize creative approaches and increase engagement.
• Stay current on social design trends, platform updates, and best practices for B2B brand storytelling.

Qualifications

• Bachelor’s degree in Design, Marketing, Communications, Web Development, or related field.
• 3–5 years of experience in digital marketing, visual design, or front-end development roles.
• Strong portfolio demonstrating a blend of creative and technical work (web, landing pages, email design, campaign visuals, etc.).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
• Hands-on experience with WordPress, HTML/CSS, and marketing automation platforms (Marketo strongly preferred).
• Experience creating and publishing social media content and familiarity with scheduling tools such as Buffer, Hootsuite, or Sprout Social.
• Understanding of UX/UI principles, responsive design, and conversion best practices.
• Strong attention to detail, organization, and ability to manage multiple projects simultaneously.
• Excellent collaboration and communication skills.
• Bonus: Experience with video editing, motion graphics, or multimedia production (e.g., Camtasia, Premiere Pro, After Effects).

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