The role involves developing marketing strategies, managing campaigns, creating content, and enhancing brand visibility to drive audience engagement and revenue growth.
BISNOW OVERVIEW
Bisnow is the commercial real estate industry's leading, vertically integrated B2B media platform, covering North America, Canada, the UK and Ireland. We serve the CRE industry through award-winning news and publications, renowned events, wide-ranging marketing services, specialized recruitment solutions, and intelligent sales enablement tools.
Our platform enables our audience to do more business by engaging more than 1.5M subscribers and convening more than 100K commercial real estate professionals every year. We host hundreds of events, publish thousands of thought-provoking stories, drive qualified leads, and create opportunities that make deals happen. At Bisnow, we love to think globally, but connect and inform our audience hyper-locally.
The Bisnow marketing team gets to drive results and touch every part of the business--from managing our brand presence to building messaging that resonates with our audiences to driving revenue opportunities and supporting new initiatives--Bisnow marketing focuses on impact. As a member of the team, you’ll serve a critical role in managing and enhancing our brand presence across Bisnow and Biscred. You’ll lead social media strategy, create visually engaging content, and support marketing initiatives that drive audience engagement, revenue growth, and lead generation.
Key Responsibilities
- Develop and execute comprehensive promotional marketing strategies aligned with business goals to drive audience growth, engagement, and brand visibility across Bisnow’s suite of brands: Bisnow, SelectLeaders and Biscred.
- Create and execute multi-platform campaigns, including blog posts, email newsletters, Google Ads, programmatic advertising, and both paid & organic social media.
- Manage promotional campaigns from start to finish including the design of graphics, building of content, copywriting, flighting and scheduling, and analyzing results.
- Own and develop digital platform promotional strategy, using KPIs to evaluate success and learnings to grow the business’ brand awareness and direct engagement. Examples include:
- Leveraging HubSpot to schedule and send newsletters, performing A/B tests to improve open and click-through rates.
- Proofread and publish blog posts and gated content written by consultants, analyzing performance to optimize content strategy.
- Manage paid advertising campaigns (e.g., LinkedIn, programmatic) from ad creation to performance reporting.
- Craft organic social media strategy to increase engagement and follower growth across X/Twitter, LinkedIn, Facebook & Instagram
- Create collateral around testimonials, case studies, webinars and events.
- Create and maintain a brand content calendar, crafting and scheduling social media posts, blog posts, case studies, and other elements to support brand strategy.
- Maintain brand consistency across all visual assets, ensuring alignment with corporate style guides and messaging.
- Work collaboratively to brainstorm and execute creative ideas for campaigns and content.
What are we looking for?
- 1-3 years of experience in a content creation or graphic-design focused role, ideally in a corporate setting. Experience with news media platforms or targeting a commercial real estate/business audience is a plus.
- Excellent writing and design skills with a portfolio showcasing engaging social posts and visual content. Proficiency in Canva or Adobe Creative Suite preferred.
- Deep understanding of platform best practices, engagement strategies, and analytics tools like Hootsuite or SocialFlow.
- Familiarity with email marketing tools (e.g., HubSpot, Iterable), paid campaign management, and performance reporting.
- Strong ability to work cross-functionally, share creative ideas, and translate goals into actionable content.
- Ability to proofread and optimize content while ensuring consistency and quality across campaigns.
Why join us?
- At Bisnow, you’ll be part of a dynamic and innovative team that drives the commercial real estate industry forward. In this role, you’ll have the opportunity to directly impact strategic decisions, work alongside a supportive and high-performing team, and contribute to the growth of a globally recognized brand.
What's in it for you?
- Competitive compensation structure!
- Medical, Dental and Vision Insurance - effective the 1st of the month following your start date.
- Short and Long Term Disability Insurance - this includes maternity and paternity leaves as well.
- 401K
- Flexible Spending Account
- Dependent Care Account
- Health Savings Account
- Unlimited Vacation Days
- 7 days paid sick leave
- 9 paid Holidays
- Referral Bonus Program
- You’ll get to work with incredibly smart, passionate, driven, ambitious, kind, caring and mindful people and will rarely experience an overload of policies, bureaucracy or toxicity (the latter, we do not tolerate).
NEXT STEPS
Before applying, please read our values below. Our values describe and give insight into our culture. If you do not share the same values, this role will not be a mutually beneficial fit. If you do share these values and want to apply, we encourage you to do so.
Our values demand that we be curious, self-aware, fearless, consistent. We say yes to seemingly insurmountable challenges because we dare ourselves to push further. And we go the distance because we are individually and collectively entrepreneurial, always asking: Why can’t it be done? We find a way because we care more than the competition. We embrace team and disown ego. We are ruthlessly disciplined and unabashedly kind. We unreservedly challenge the status quo and vigorously fight for new levels of excellence. We believe the difference between good and great is exceptional communication. We obsess over creating value for our team and our customers. We push ourselves and our industry to be more
Top Skills
Adobe Creative Suite
Canva
Google Ads
Hootsuite
Hubspot
Socialflow
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