Digital Marketing and Social Media Manager

About:

IJW Whiskey Company, LLC (IJW) is a dynamic, fully integrated spirits company. Founded in 2017, we’ve compiled the largest independent library of aged Kentucky bourbon and rye and established a global presence including offices in Beverly Hills, Louisville and Tokyo, Japan, a 40-acre campus in Danville. Our ambitious growth trajectory includes a new whiskey distillery in Shelbyville, KY, slated for completion in early 2026, and a Japanese distillery in Chitose that that will be completed in late 2026.

With over 100 years of combined industry expertise, our diverse team of seasoned professionals and dynamic newcomers has propelled IJW to the forefront of the spirits industry. Our strategic partnership with one of the nation's largest independent Wine & Spirits distributors has enabled us to offer 22 products across four unique private label bourbon brands in 28 states. We have added to our spirits portfolio with our first Tequila and Mezcal brands.

Role Overview

The Digital Marketing and Social Media Manager, reporting directly to the VP of Marketing, is responsible for building and growing digital marketing as a key strategic pillar of the IJW organization. You will drive brand awareness, engagement, and e-commerce performance through social media, content marketing, influencer partnerships, and paid digital advertising. This role is ideal for a creative, data-driven marketer who thrives in an entrepreneurial environment and understands how to build impactful digital brand ecosystems.

Key Responsibilities

Digital Strategy and Execution

• Develop and implement integrated digital marketing strategies across social media, paid media, email, and SEO to enhance brand awareness and drive conversions.
• Lead and evolve IJW’s digital marketing function, aligning efforts with business goals and brand positioning.
• Manage digital marketing budgets, ensuring effective allocation across paid social, programmatic advertising, and e-commerce initiatives.

Social Media and Content Creation

• Oversee organic social media strategy and execution for all brands, ensuring engaging and brand-aligned storytelling.
• Build and nurture online communities, fostering brand advocacy and consumer engagement.
• Collaborate with internal and external teams to develop high-quality visual and written content.

E-Commerce and Digital Advertising

• Optimize global and local e-commerce strategies, ensuring seamless integration with third-party retailers and DTC platforms.
• Plan and execute paid digital campaigns to maximize brand visibility and consumer acquisition.

Analytics, Optimization, and Innovation

• Analyze performance metrics across all digital channels, providing insights to optimize strategies and improve ROI.
• Stay ahead of digital marketing trends, tools, and best practices to maintain a competitive edge.

Qualifications:

• 5+ years of digital marketing experience, preferably in the spirits, beverage alcohol, or luxury consumer goods industry.
• Proven ability to grow social media communities, manage content creation, and drive digital engagement.
• Strong understanding of SEO, paid media, e-commerce marketing, and influencer strategy.
• Analytical mindset with experience using Google Analytics, Meta Ads Manager, and social media management tools.
• Entrepreneurial and creative thinker who thrives in a fast-paced, dynamic environment.
• Passionate about the spirits industry, with a deep appreciation for whiskey, bourbon, and tequila.

Why Join IJW Whiskey Company?

• Industry Disruptor: Rapidly growing spirits company with a global footprint and a unique portfolio of premium brands.
• High-Impact Role: Entrepreneurial environment where your ideas drive real business results.
• Collaborative Culture: Work with experienced industry leaders in a creative, fast-paced, and dynamic team.
• Competitive Benefits: Attractive salary, benefits, and perks to reward top talent.