Digital Campaign Marketing Manager

Digital Campaign Marketing Manager

Location: Remote

Overview:

We are on a mission to revolutionize the cloud infrastructure backup industry for enterprise customers. Led by a team of successful serial entrepreneurs and ex-Amazon senior leaders, we secured $500M in funding in from prominent VCs like Sequoia, Lightspeed, Greenoaks, BOND, and Elad Gil, and we’re gearing up for an exciting journey and rapid growth.

We're looking for a Digital Campaign Marketing Manager who is equal parts creative strategist and analytical powerhouse. You'll be the glue between our most ambitious marketing initiatives: from high-touch ABM to pillar content releases and global event launches. You'll help to ensure we reach the right target accounts with the right message at the perfect time. 

Key Responsibilities:

• Architect Multi-Channel ABM: Partner with Sales, Marketing Ops, and RevOps to design and execute high-impact ABM campaigns that drive pipeline against target accounts.
• Support Database Segmentation: Own the audience architecture to ensure highly relevant, personalized outreach across our entire database.
• Lead Nurture Strategy: Build sophisticated nurture streams that drive thought leadership, deepen content engagement, and accelerate Lead-to-MQL conversion,
• Support Tentpole Launches: Launch integrated digital campaigns to amplify our event sponsorships and major content drops, ensuring maximum ROI from our biggest bets.
• Help drive Brand Awareness: Execute third-party sponsorships and influencer programs to build authority and engagement within our ICP. 
• Optimize and Report: Maintain a rigorous focus on performance, constantly reporting on and optimizing programs to meet pipeline targets. 
• Be a Team Player: Collaborate cross-functionally with Events, Content, and Analytics teams to ensure a unified and friction-free brand experience. 
• Support Strategy & Budget: Partner with the Director of Demand Generation to forecast campaign spend scenarios and take creative swings that help drive engagement with our ICP. 

Qualifications:

• 4+ years of experience leading integrated digital campaigns and ABM programs in a B2B SaaS environment.
• Proven track record of partnering with Sales and RevOps to move the needle on target account engagement and pipeline.
• Funnel guru with a strong grasp of B2B funnel metrics and attribution modeling.
• Tool Proficiency: in Marketing automation (e.g., Marketo/Hubspot), CRM (e.g., Salesforce), and ABM platforms (e.g., 6sense/Demandbase).
• Analytical & Creative: Comfortable toggling between campaign creative direction and deep-dive performance reporting. 
• Event & Content Savvy: Experience supporting large-scale event sponsorships and content-led growth initiatives to drive engagement & demand. 
• Strong Communicator: Ability to share campaign roadmaps and translate campaign data and performance into actionable insights for cross-functional stakeholders. 
• Startup Ready: A proactive self-starter who stays curious, thinks in AI-powered systems, and thrives in high-growth, fast-paced environments. 

Why Join Us?

• Be part of a passionate and innovative team driving change in the cloud backup space.
• Opportunity for professional growth in a fast-paced startup environment.
• Competitive salary and benefits package.

Benefits:

• 401(K) Program & Company Match
• Health, Dental, Vision, & Life Insurance
• Short Term and Long Term Disability
• Autonomous work environment
• In-Office/Home Office Setup Reimbursement
• Time Off (PTO) + Holidays