Digital Campaign Coordinator

Digital Campaign Coordinator – Townsquare Ignite

*This is a hybrid/remote position that requires you to work closely and collaboratively with a team.*

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

The Digital Campaign Coordinator Opportunity:

As a member of the Ignite Operation team, you will play a crucial role in providing essential pre- and post-sale support on a large and dynamic book of business. Your duties include facilitating timely launches, revisions, reporting, and issuing campaign pixels. Collaborating closely with the Digital Campaign Manager, you'll contribute to customized reports and post-campaign analyses, helping tell a compelling story to clients. Your role extends to analyzing and enhancing pre- and post-sale workflows, fostering efficiency and contributing to our best practices library. Effective communication with internal and external stakeholders is paramount in this dynamic role, along with an ability to be highly organized and prioritize tasks.

Pre-Sale

• Support Client Discovery & Pitch Efforts: Participate in client needs analyses (CNAs) and pitches, contributing strategic recommendations, ad examples, and creative ideas that align with campaign goals.
• Deliver Responsive & Insightful Support: Respond to inquiries within 24 hours, providing data-driven insights and proactive communication to strengthen client and sales team relationships.
• Develop & Deliver Strategic Proposals: Collaborate with sales teams to define objectives, KPIs, and targeting strategies; conduct market research using tools like Dstillery, Ad Mall, and SEM Estimates; and create compelling, well-formatted proposals that align with client goals, brand voice, and sales objectives.

Post-Sale

• Proposal Creation: Develop and format compelling proposals for client opportunities, ensuring alignment with brand voice and sales objectives.
• Website Updates for Live Events: Manage and update website content to promote upcoming live events, including event schedules, registration links, and promotional assets.
• Event Signage Design & Production: Coordinate with designers and vendors to create event signage; oversee production timelines and ensure materials are ready for installation before live events.
• Sales Support: Collaborate with sales staff to build and refine go-to-market (GTM) proposals, presentations, and post-event recaps.
• Marketing Collateral Coordination: Ensure consistency of branding and messaging across digital and physical event materials.
• Coordinate Campaign Setup & Execution: Gather and organize campaign details (targeting, geo, audience segments, etc.), confirm orders, and collaborate with Digital Campaign Managers to ensure accurate setup, pacing, and delivery of all placements.
• Monitor Performance & Drive Optimization: Review Tapclicks data for accuracy, analyze campaign metrics, and provide actionable recommendations for optimization and upselling opportunities.
• Foster Communication & Collaboration: Schedule and participate in client check-ins to review results and insights, address performance issues, and stay aligned on product updates and deliverables.

Qualification: 

• 1+ years experience in digital advertising; past internship experience within the marketing/advertising field welcomed, with strong interest in digital media and/or programmatic
• 2-year college degree or comparable work experience required
• Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
• Exceptional Communicator. Experience taking the lead in interdepartmental projects.
• Experience with digital ad messaging best practices (does not build the ads)
• Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities

Benefits:

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop

Why you’ll love working at Townsquare Ignite:

We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!

TOWNSQUARE MEDIA BROADCASTING, LLC IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.  Townsquare also maintains a drug and alcohol-free workplace. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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