Creative Director, Video & Brand (Copy)

| Santa Monica
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $20 billion since 2011. GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
About the Role
We are seeking a talented, conceptual Creative Director(Copy) to lead creative across our portfolio of products. You will partner with the Creative Director (Design) to oversee all aspects of audio, video and brand creative and translate marketing and product strategies into effective, high-performing campaigns that effectively engage targeted audiences, drive consumer acquisition, and maintain consistency across all touch points. The role demands rolling up your sleeve and coming up with great concepts and scripts, flawlessly executing ideas from strategy to delivery, and guiding freelancers and agency partners. This is an exciting opportunity for a highly organized, strategic and visionary creative to make a massive impact.

Responsibilities:

  • Responsible for successful strategic development and creative marketing of our various products, with a special emphasis on messaging and copy
  • Take ownership of all audio (podcasts and streaming audio), video (TV, OTT, YouTube and social), and brand initiatives
  • Actively create yourself and lead breakthrough consumer marketing campaigns that connect with our users and tell our story
  • Ensure that GoodRx’s established voice is successfully implemented across projects, helping to maintain consistency across all channels
  • Develop a deep understanding of consumer target’s mindsets, attitudes, & behaviors to inform strong creative development
  • Partner with internal teams to develop inspiring, strategic, & effective messaging that drive business growth
  • Lead a nimble team of creatives as well as tap into a network of freelancers and agency partners to deliver effective, world-class creative
  • Guide and give feedback to external partners
  • Understand media channel objectives and goals to ensure optimal ad performance

Skills & Qualifications:

  • 10+ years of relevant copywriting experience at an advertising agency or client-side direct-to-consumer creative team, with experience building world-class brands
  • Experience leading and mentoring teams as well as a network of freelancers to tap into when needed
  • An online portfolio that shows strong strategic and creative work, with a special emphasis on video creative
  • Proficient knowledge of Adobe Creative Suite is a plus
  • Excellent communicator and writer
  • Experience in web services and mobile app marketing is a plus.
  • A healthy mix of creative imagination, strategic rigor and business acumen
  • Able to guide and lead great creative work from concept to execution. Not afraid to brainstorm, design, write and craft creative
  • Proficient understanding of performance marketing channels, A/B testing and user acquisition KPI
  • Driven by details.​ You’re meticulous, thorough, and enjoy being extra-precise
  • An exceptional multitasker.​ You’re quick, organized, and you work with a sense of urgency
  • Can collaborate with team members at all levels to ensure projects are consistent with DM best practices, brand guidelines, compliance and overall project goals.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $20 billion using GoodRx and 15 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Our office is located by the 3rd Street promenade in Santa Monica with direct beach views. Onsite parking provide.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Vice President of People

What’s the vibe like in the office?

GoodRx provides an awesome laidback culture and happy and energetic office vibe. We believe in working hard and playing harder. The company offers Happy Hour once a week, catered lunches three days a week, an awesome ocean-front office location and events to celebrate small wins - all which make GoodRx a unique place to work.

Priyanka Halder

Senior QA Manager

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available (offered through Navia) $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family)
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Recreational Clubs
We offer a variety of clubs like our dodgeball league, monthly book club, hiking club, and more
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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