Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large-scale migrations to new design systems, and continuous content optimization while adhering to company and product brands.
Backed by world class investors, we’re looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias towards action and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong.
Role Overview
As the Demand Generation Marketing Manager, Field at Gradial, you’ll drive pipeline growth by turning event engagement into measurable revenue. You’ll own the full lifecycle of field campaigns — from strategy and content creation to automation, follow-up, and reporting.
Partnering with the Field & Events Manager, you’ll connect in-person engagement to digital conversion through scalable frameworks, landing pages, HubSpot workflows, and LinkedIn campaigns. You’ll write copy, build programs, and manage the systems that turn event leads into qualified pipeline.
If you love linking live experiences to growth and building repeatable programs that scale, this role is for you.
Responsibilities
Own end-to-end field campaign execution — strategy, planning, buildout, and measurement
Develop scalable campaign frameworks that drive consistent results across events and regions
Partner with the Field & Events Manager to convert event engagement into qualified pipeline
Write and produce campaign content, including email copy, sales sequences, and social messaging
Collaborate with Sales to design automated pre- and post-event sequences that accelerate conversion
Track and report performance in HubSpot, optimizing for engagement, follow-up velocity, and ROI
Test and iterate on messaging, cadence, and creative to improve conversion rates
Travel as needed to support key activations and industry events
Requirements
3+ years in field marketing, demand generation, or marketing automation for B2B SaaS
Proven success driving measurable pipeline through multi-channel campaigns
Hands-on expertise with HubSpot Marketing Hub — automation, workflows, and reporting
Strong copywriting skills across email, LinkedIn, and sales sequences
Experience with LinkedIn campaigns and social amplification
Familiarity with Lusha and LinkedIn Sales Navigator for lead sourcing
Analytical and collaborative, with strong alignment to Sales and Events
Comfortable with travel and a fast-paced, high-growth startup environment
The base salary range for this position is $120,000 – $140,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance-based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401K retirement plan, paid time off, paid sick leave and other employee wellness programs.
You'll thrive here if you...
- Learn quickly and actively seek out new challenges.
- Embrace AI as a core tool for problem-solving, creativity and scale.
- Show a strong work ethic, high ownership and bias toward action.
- Communicate clearly, directly and with curiosity.
- Thrive in fast-paced, hyper-growth environments where building better > maintaining status quo.
AI Literacy & Interviewing Tools
As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over-reliance on AI-generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.
What we offer
- Competitive salary and meaningful equity
- Comprehensive health, dental and vision coverage
- Fast-paced environment with flexibility and ownership
- Real impact, zero bureaucracy
- A front-row seat to building category-defining AI infrastructure
Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.
Privacy Policy
By submitting your application to Gradial, you acknowledge that any personal data you provide will be processed in accordance with our Privacy Policy. This includes the collection, use, and storage of your information for the purposes of evaluating your qualifications and communicating with you about your candidacy. We handle applicant data with care and in compliance with applicable data protection laws.
If you have any questions about how your information is used, please refer to our Privacy Policy or contact us directly.
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