Lead global B2C marketing and demand generation strategy for Lumivero's research products, focusing on customer acquisition, retention, and campaign optimization.
Join a Global Team Making a Lasting Impact with Lumivero
Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions.
The Demand Generation Marketing Manager, B2C will lead and own Lumivero’s global B2C marketing efforts as well as demand generation strategy and execution for Lumivero’s research line of business (LOB)—including NVivo, Atlas.ti, XLSTAT, and Citavi—as a primary B2C channel with a strong emphasis on driving growth, optimizingconversion rates, and improving the B2C customer journey for Lumivero’s suite of products. This role is pivotal in developing and executing integrated marketing strategies that engage consumers at every stage of the funnel, from lead acquisition to retention.
This is a unique opportunity to join a fast-moving and growing organization where you’ll have the autonomy andownership to strategically shape and scale our B2C marketing engine. The ideal candidate is a strategic, data-driven marketer with experience building high-performing campaigns and collaborating cross-functionally.
*While this role will partner closely with digital marketing, it does not involve direct ownership of paid media channels*
This position requires proven expertise in creating and executing marketing initiatives across digital channels. It’s agreat fit for a confident, proactive self-starter ready to make a meaningful impact on a global level.
Key Responsibilities
- Develop and execute a comprehensive global B2C demand generation strategy to grow Lumivero’s consumer customer base across US, EMEA, and APAC regions.
- Lead and manage full-funnel B2C campaigns, collaborating with digital marketing, marketing operations, content, and product marketing teams.
- Strategically design and optimize B2C customer journeys and lifecycle programs to ensure seamless transitions between stages of the funnel.
- Own demand generation strategy and execution for Lumivero’s research line of business (LOB)—including NVivo, Atlas.ti, XLSTAT, and Citavi—as a primary B2C channel.
- Strategize and own lifecycle campaigns and webinar strategies that drive acquisition, engagement, and retention.
- Collaborate with the digital marketing team to align on performance goals and campaign support.
- Drive initiatives and partner with the digital team to enhance the web experience and improve conversion rates across digital touchpoints.
- Partner with product marketing and executive leadership to align messaging, packaging, and promotional efforts with customer needs and market trends.
- Measure campaign performance and analyze impact using CRM and analytics tools (e.g., Salesforce,
- Develop and report on KPIs including CAC, CLV, conversion rates, and campaign ROI—making data- informed adjustments to optimize performance.
- Identify cross-sell and upsell opportunities to support customer growth and retention.
- Execute high-impact experiments across touchpoints (e.g., website, email, webinars) to drive funnel improvements.
- Manage multiple initiatives simultaneously and ensure execution is on time and within budget.
- Orchestrate closely with internal teams to ensure alignment across channels and maintain consistency in messaging and experience.
Google Analytics), providing actionable insights.
Required Skills and Experience
- 3-5 years of experience in B2C demand generation, with a strong focus on SaaS or digital products.
- Proven ability to build, execute, and optimize B2C marketing campaigns across email, webinars, sponsored content, SEO, and web.
- Deep understanding of the customer journey and experience building lifecycle marketing programs that improve engagement and conversion.
- Experience with marketing automation and CRM platforms such as Salesforce, Marketo or similar.
- Strong knowledge of performance metrics including CAC, CLV, cart abandonment, and ecommerce funnel optimization.
- Excellent analytical skills with experience using tools such as Google Analytics and CRM dashboards to evaluate and optimize campaign performance.
- Hands-on experience collaborating with teams managing paid media, SEO, and social.
- Strong project management and cross-functional collaboration skills; able to prioritize effectively in a fast-paced environment.
- Excellent verbal and written communication skills.
- Proactive attitude and entrepreneurial mindset with a drive to take ownership and deliver measurable impact.
Help Transform Our World with Powerful Insights – Join Our Team!
At Lumivero, we believe in the power of research and informed problem-solving. Our data-intelligence software helps professionals in academia and business collect, organize, and analyze structured and unstructured data to identify risks, opportunities, themes, and patterns. Lumivero empowers them to do it all smarter, better, and faster!
Our diverse, global team is made up of experts in their fields and dedicated professionals building best-in-field software. We’re passionate about the customers we serve, the products we create, and the problems we solve.
Lumivero is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
Lumivero is an E-Verify Employer. You can review the E-Verify Poster. Lumivero is committed to supporting individuals requiring accommodation in the application process.
Top Skills
Google Analytics
Marketo
Salesforce
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